Stop worrying that producing both high-level 'sizzle' content and deep, technical content will make you seem inconsistent. Your audience is not a monolith. This 'and' approach appeals to different segments and creates more connection points, rather than alienating anyone.
The decision to sell your company should be driven by personal desire for a new chapter or a life-changing financial outcome. Selling because you fear larger competitors is a poor reason, as the market is vast and agile 'small fish' can always find space to operate and thrive.
To stand out in a crowded feed like LinkedIn, frame business insights through a personal hobby. A post about 'What Fly Fishing Taught Me About Business' acts as a pattern interrupt, creating a human connection that is more likely to be read than another generic business article.
Contrary to the 'niche down' mantra, discussing diverse personal interests (like sports or hobbies) creates more attachment points for your audience. This broad appeal can indirectly strengthen your core business by building a multi-faceted personal brand that people connect with on different levels.
Systematically call every customer who has churned, not to win them back, but to thank them and understand why they left. This provides invaluable, unfiltered market research. By the 19th call, you'll have identified core product or service issues that data alone cannot reveal.
Instead of only featuring industry celebrities on your B2B podcast, strategically interview your ideal customers. The insights and language they use can be repurposed into highly effective ad creative and sales collateral that resonates directly with other potential buyers, turning content into a direct sales tool.
When repurposing short-form videos to YouTube Shorts, prioritize search engine optimization in your titles. Even if the content only lightly touches on a topic, title it based on what users are searching for to leverage YouTube's power as the world's second-largest search engine, not just as a social feed.
Overcome creator's block by using the green screen feature to react to or comment on news articles in your field. This provides a 'training wheels' approach, giving you a ready-made topic and a visually engaging format that algorithms currently favor, lowering the barrier to consistent content creation.
Don't waste money testing ad creative from scratch. First, post content organically across platforms. When a piece performs exceptionally well, use that as a clear signal to put paid advertising spend behind it. The algorithm and audience have already validated its appeal, de-risking your ad budget.