A text-only LinkedIn post with low engagement but a strong problem-solution focus can generate significant sales pipeline. This is because it targets a niche audience with a specific pain point, making vanity metrics like likes and views misleading indicators of business impact.

Five years ago, a B2B organic strategy meant SEO. Today, it's about social channels. A company's organic presence is defined by what its CEO, employees, and users are posting on platforms like X and LinkedIn, making "building in public" and community engagement the new pillars of organic growth.

To generate qualified leads on LinkedIn, use the "niche problem post" framework. Dedicate the majority of your post (around 80%) to deeply exploring the customer's problem and its symptoms, making them feel understood, before lightly introducing your solution.

Social media has shifted from 'social' to 'interest' media, where the algorithm targets users based on the content they consume. Making hyper-specific content for your target audience is the most effective form of targeting. Resist making broad content for vanity metrics, as it won't reach qualified buyers.

Don't dismiss LinkedIn as just for B2B. Its organic reach is powerful and underleveraged. Users are in a business-focused mindset, making them receptive to a different style of content than on entertainment-driven platforms, creating a unique opportunity for brand distribution.

LinkedIn currently has more user attention than available content, creating an arbitrage opportunity for B2B marketers. This imbalance makes organic reach incredibly high, mirroring the early, highly-effective days of Facebook's business platform.

Stop creating broad content to chase views. Algorithms are so effective that creating hyper-specific content for your ideal customer is the most efficient way to reach them. The content itself is now the targeting mechanism.

Unlike Facebook's algorithm, which thrives on broad audiences, LinkedIn's requires precision. Success comes from using small, hyper-targeted audiences, often built from custom-uploaded company lists, to ensure every dollar reaches the exact target profile.

The TBPN hosts view LinkedIn not as a stuffy professional network, but as a frontier for engaging tech news content. They're actively hiring to understand and optimize for its unique algorithm and culture, seeing it as an "unwashed mass" ripe for education.