Employees cannot change a company's culture from the bottom or middle. Both Gary Vaynerchuk and Tom Bilyeu state unequivocally that culture is dictated 100% from the top leader. If leadership doesn't champion the change, the only viable option for a dissatisfied employee is to leave.

When its Adobe acquisition fell apart, Figma offered "Detach," a program letting any employee leave with three months' pay. This forced a clear decision: opt-in to the hard-charging independent path or leave gracefully. This cultural reset ensured only the most committed people remained for the next chapter.

Instead of mandating a return to office, create an appealing environment people *want* to be part of. Use "carrots" like a beautiful office, high-value summits, and flexible coworking budgets. The soft pressure comes from sharing photos and creating a sense of a vibrant, connected in-person culture (FOMO).

Merge committed to an in-person office, even during peak COVID, believing it was non-negotiable for speed and culture. The core reason: physical proximity makes team members care more about each other's success and holds them accountable in ways remote work can't easily replicate.

Once a company establishes a precedent for remote or hybrid work, it is almost impossible to increase in-office requirements. Founders find that trying to "put the genie back in the bottle" leads to significant employee resistance, making the initial policy decision a critical, one-way door.

When you establish clear boundaries and accountability, employees must make a choice. They either rise to meet the new standards or they leave. This process naturally filters out underperformers and those who prefer low-accountability environments, ultimately strengthening your team.

To encourage a return to the office while offering flexibility, one founder told his 100% remote team that only the top 25% of performers could continue working from home. This created a strong incentive for performance across the company.

To manage the fallout of the failed Adobe deal, Figma offered a voluntary exit package (3 months pay) to anyone no longer committed. This 'Detach' program filtered for motivation, ensuring the remaining team was fully bought-in for the intense period ahead, with only 4% taking the offer.

Changing an entrenched culture is daunting. The best approach is to start small. Identify a group of ambassadors, run a focused pilot project aligned with the desired new culture, learn quickly, and use its success to spread change organically rather than forcing a large-scale overhaul.