Bringing manufacturing back to the US won't mean a return of old assembly line jobs. The real opportunity is to leapfrog to automated factories that produce sophisticated, tech-infused products. This creates a new class of higher-skill, higher-pay "blue collar plus" jobs focused on building and maintaining these advanced manufacturing systems.
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LinkedIn's CPO reveals their unique data shows the skills needed for current jobs will change by 70% in just a few years. This rapid obsolescence is the primary driver for rethinking product development, as companies must adapt faster than ever to stay competitive.
Amazon's plan to automate 75% of operations isn't just about job replacement; it's a fundamental workforce transformation. Future roles, even for hourly workers and managers in its facilities, will increasingly require knowledge of engineering and robotics to maintain the vast robot fleet, shifting the baseline for employment.
The common fear of AI eliminating jobs is misguided. In practice, AI automates specific, often administrative, tasks within a role. This allows human workers to offload minutiae and focus on uniquely human skills like relationship building and strategic thinking, ultimately increasing their leverage and value.
Rather than just replacing jobs, AI is fostering the emergence of new, specialized roles. The "Content Automation Strategist," for example, is a position that merges creative oversight with the technical skill to use AI for scaling content production and personalization effectively.
AI makes tasks cheaper and faster. This increased efficiency doesn't reduce the need for workers; instead, it increases the demand for their work, as companies can now afford to do more of it. This creates a positive feedback loop that may lead to more hiring, not less.
A powerful mental model for the future of work is a three-step pipeline. If a job can be done remotely in a high-cost country, it can be offshored to a low-cost one. Once offshored and process-driven, it becomes a prime target for AI automation. This positions remote work as a transitional phase, not an endpoint.
The narrative of AI destroying jobs misses a key point: AI allows companies to 'hire software for a dollar' for tasks that were never economical to assign to humans. This will unlock new services and expand the economy, creating demand in areas that previously didn't exist.
The initial impact of AI on jobs isn't total replacement. Instead, it automates the most arduous, "long haul" portions of the work, like long-distance truck driving. This frees human workers from the boring parts of their jobs to focus on higher-value, complex "last mile" tasks.
Most AI applications are designed to make white-collar work more productive or redundant (e.g., data collation). However, the most pressing labor shortages in advanced economies like the U.S. are in blue-collar fields like welding and electrical work, where current AI has little impact and is not being focused.
While the West may lead in AI models, China's key strategic advantage is its ability to 'embody' AI in hardware. Decades of de-industrialization in the U.S. have left a gap, while China's manufacturing dominance allows it to integrate AI into cars, drones, and robots at a scale the West cannot currently match.