To function effectively, AI agents need their own accounts for tools like Slack, Notion, and Google Docs. This means companies will pay for seats as if they were human employees, potentially doubling their SaaS budget instead of reducing it.
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While AI expands software's capabilities, vendors may not capture the value. Companies could use AI to build solutions in-house more cheaply. Furthermore, traditional "per-seat" pricing models are undermined when AI reduces the number of employees required, potentially shrinking revenue even as the software delivers more value.
To properly evaluate the cost of advanced AI tools, shift your mental framework. Don't compare a $200/month plan to a $20/month entertainment subscription. Compare it to the cost of a human employee, which could be thousands per month. The AI is a productive asset, making its price a high-leverage investment.
Traditional SaaS companies are trapped by their per-seat pricing model. Their own AI agents, if successful, would reduce the number of human seats needed, cannibalizing their core revenue. AI-native startups exploit this by using value-based pricing (e.g., tasks completed), aligning their success with customer automation goals.
Satya Nadella suggests a fundamental shift in enterprise software monetization. As autonomous AI agents become prevalent, the value unit will move from the human user ("per seat") to the AI itself. "Agents are the new seats," signaling a future where companies pay for automated tasks and outcomes, not just software access for employees.
The dominant per-user-per-month SaaS business model is becoming obsolete for AI-native companies. The new standard is consumption or outcome-based pricing. Customers will pay for the specific task an AI completes or the value it generates, not for a seat license, fundamentally changing how software is sold.
Historically, labor costs dwarfed software spending. As AI automates tasks, software budgets will balloon, turning into a primary corporate expense. This forces CFOs to scrutinize software ROI with the same rigor they once applied only to their workforce.
Unlike high-margin SaaS, AI agents operate on thin 30-40% gross margins. This financial reality makes traditional seat-based pricing obsolete. To build a viable business, companies must create new systems to capture more revenue and manage agent costs effectively, ensuring profitability and growth from day one.
A massive budget shift is underway where companies spend exponentially more on AI agents than on foundational software like CRM. One small team spends $500k annually on AI agents versus just $10k on Salesforce, signaling a tectonic shift in software value and spending priorities.
Mature B2B SaaS companies, after achieving profitability, now face a new crisis: funding expensive AI agents to stay competitive. They must spend millions on inference to match venture-backed startups, creating a dilemma that could lead to their demise despite having a solid underlying business.
The move away from seat-based licenses to consumption models for AI tools creates a new operational burden. Companies must now build governance models and teams to track usage at an individual employee level—like 'Bob in accounting'—to control unpredictable costs.
