The act of writing forces clarity. Jeff Bezos mandates written narratives over slideshows at Amazon because the process exposes fuzzy thinking. While a clear thinker isn't always a great writer, a clear writer is invariably a clear thinker. This makes writing a critical leadership skill, not just a marketing tactic.

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The rigorous training to condense any recommendation into a single page forces a level of critical thinking and clarity that is often lost in lengthy slide decks. This skill becomes more valuable with career progression, creating a competitive advantage.

Storytelling is inextricably linked to strategic thinking. If a founder struggles to articulate their company's narrative in a simple, compelling way, it's often because the underlying strategy is weak or inconsistent. The difficulty isn't in the telling, but in the story itself.

In an age of rapid AI prototyping, it's easy to jump to solutions without deeply understanding the problem. The act of writing a spec forces product managers to clarify their thinking and structure context. Writing is how PMs "refactor their thoughts" and avoid overfitting to a partially-baked solution.

Great writing is not a stroke of genius but a craft of intense iteration. Observing Y Combinator founder Paul Graham showed that he would rewrite a single sentence dozens of times to achieve clarity and impact. This process of refinement is the key to persuasive and concise communication, demystifying the path to becoming a better writer.

Amazon's internal use of an AI tool to help write its mandatory six-page product documents subverts the exercise's core purpose. The process was designed to force deep, rigorous thought through the 'pain' of writing. Using AI as a shortcut risks leading to shallower strategic thinking.

High achievers operate with a discipline of consistently getting their thoughts and experiences out of their head and into a shareable format. Whether an internal email, a LinkedIn post, or a video, they are constantly asking, "What do I know that needs to get out?" This practice scales their influence and solidifies their status as an expert.

An investor can have pages of notes yet still lack clarity. The most critical step is synthesizing this raw data by writing a cohesive narrative. This act of writing forces critical thinking, connects disparate points, and elevates understanding in a way that passive consumption cannot.

The popular myth of Steve Jobs's 'reality distortion field' is a misunderstanding. His true superpower was an exceptional ability to see reality with profound clarity and articulate it with the fewest words possible. This motivated teams to act on that clear vision, rather than attempting to bend reality itself.

Anthropic's CEO, Dario Amodei, leads through a distinct, asynchronous style: writing long-form essays on Slack to explain his reasoning on key topics and engaging in written debates. This method creates a "coherent sense of direction" by ensuring the entire company has a deep, shared model of his thinking and the rationale behind major decisions.

Writing is not just the documentation of pre-formed thoughts; it is the process of forming them. By wrestling with arguments on the page, you clarify your own thinking. Outsourcing this "hard part" to AI means you skip the essential step of developing a unique, well-reasoned perspective.

Jeff Bezos's Memo Mandate Reveals a Core Truth: A Clear Writer Is Always a Clear Thinker | RiffOn