Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

Grüns' innovative daily gummy packs couldn't be produced with existing machinery. Instead of abandoning the idea, the team manually assembled products for the first 6-8 months, proving market demand with brute force before investing in and developing automated infrastructure.

Related Insights

Quanta's engineers performed manual bookkeeping, a practice they called "engineers as bookkeepers." This forced immersion into the domain's deep complexities and edge cases, leading to a far more robust and effective automation product than if they had worked from a spec sheet.

Platforms like Suppleful (supplements) allow you to test demand for a physical product under your own brand without investing in a large minimum order quantity (MOQ). This dropshipping approach validates the market and marketing angles first, significantly de-risking the eventual move to full-scale production.

Before building expensive hardware, validate your automation concept by having a person simulate the robot's functions and limitations. This low-cost method tests the system workflow in a real environment, uncovering hidden requirements and process flaws before a single line of code is written.

At Rainbird, engineers build the first 'production intent' units for field trials themselves, on the actual assembly line. This serves two critical functions: it produces the necessary test units and simultaneously allows the engineering team to validate and debug the manufacturing process before scaling up.

Before writing code, the founder acted as the "automation," manually inputting orders for the first 100 restaurants. This Wizard of Oz approach validated demand and the workflow with zero development cost, allowing for an instant launch.

The infrastructure to produce daily gummy packs at scale did not exist, forcing Grüns to start with a manual process involving 20 people hand-packing products. This initial, unscalable effort was a necessary step to developing a proprietary, automated supply chain that now serves as a significant competitive moat.

Before investing in a full SaaS platform, manually create the end result (e.g., reports in Excel/PowerPoint) and attempt to sell it directly. This low-cost, concierge-style experiment quickly validates if customers have a real willingness to pay.

Before building a complex feature, validate its value by manually creating the desired output for customers. The Buildots team used Excel to generate performance insights from their data. Only after seeing customers act on these manual reports did they productize the feature.

Replace speculative feedback from discovery calls with a process that would be "weird if it didn't work." First, get strangers to pre-pay for a solution. Then, deliver it manually. This confirms real demand (payment) and validates the solution's value (retention) before writing code.

Founders in CPG should personally master the hands-on production of their product before outsourcing. This deep knowledge of the process is invaluable, equipping you to ask specific technical questions and properly evaluate a co-manufacturer's capabilities, ensuring quality is maintained at scale.

Grüns Manually Packed Gummies for 8 Months to Validate a New Product Category Before Automation | RiffOn