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Investor Viktor Orlovsky reveals his mental model for evaluating founders: he compares new prospects to his "role models" of obsession and leadership. This method of pattern-matching against successful archetypes from his portfolio helps him decide who to back.
a16z's investment philosophy is to assess founders on how world-class they are at their core strengths. Horowitz warns it's a mistake to pass on a uniquely talented founder due to fixable weaknesses (e.g., no go-to-market plan) and an equal mistake to back a less talented founder just because they lack obvious flaws.
Brian Halligan, Sequoia's in-house CEO coach, uses a five-part framework called 'LOCKS' to assess founders: Lovable (can inspire a team), Obsessed (deep founder-market fit), Chip on the shoulder (driven by something to prove), Knowledgeable (domain expert), and Student (a constant learner).
Reflecting on his career, Jerry Murdock found that the founders he personally "liked" most often lacked the necessary drive to succeed. The biggest wins came from "sharp-edged," obsessive, and even socially challenging individuals, suggesting that investor discomfort can be a positive signal for founder potential.
Investor Mark Rampolla argues that a brand's potential is capped by its leader's personal development. His firm seeks self-aware founders committed to "inner work," believing this psychological resilience is a key predictor of building a billion-dollar company.
Rabois's investment formula requires a founder to be the absolute best he's ever met in at least one specific dimension—be it intelligence, tenacity, or strategy. He avoids investing in founders who are merely B+ across the board, betting instead on extreme, world-class exceptionalism.
Investor Jason Calacanis outlines his key evaluation criteria for founders. The most lethal combination includes the ability to ship product quickly, an eye for elite design, and a deep, personal obsession with their mission. He notes that skills like marketing can be learned, but these core traits are essential.
HubSpot founder and Sequoia partner Brian Halligan uses his 'FLOC' framework to assess founders. He looks for First-principled thinking, being Lovable enough to attract A-players, deep Obsession with the problem, and having a Chip on their shoulder, which he finds more compelling than a privileged background.
Horowitz instructs his team to focus on how exceptionally good a founder is at their core competency. He warns against two common errors: passing on a world-class individual due to fixable weaknesses, and investing in a founder with no glaring flaws but no world-class strengths.
The quality of the founder is the single most important variable. A great founder with a mediocre plan will outperform a mediocre founder with a great plan. The best investment strategy is to back exceptional people and give them leeway, as they will create upside that breaks all precedents.
Beyond the deck, elite VCs assess a founder's core traits. Bill Gurley prioritizes an innate instinct for product in emerging waves, a relentless ability to sell the vision to all stakeholders, and a deterministic drive to succeed against all odds.