Before launch, product leaders must ask if their AI offering is a true product or just a feature. Slapping an AI label on a tool that automates a minor part of a larger workflow is a gimmick. It will fail unless it solves a core, high-friction problem for the customer in its entirety.

Many teams wrongly focus on the latest models and frameworks. True improvement comes from classic product development: talking to users, preparing better data, optimizing workflows, and writing better prompts.

Simply offering the latest model is no longer a competitive advantage. True value is created in the system built around the model—the system prompts, tools, and overall scaffolding. This 'harness' is what optimizes a model's performance for specific tasks and delivers a superior user experience.

High productivity isn't about using AI for everything. It's a disciplined workflow: breaking a task into sub-problems, using an LLM for high-leverage parts like scaffolding and tests, and reserving human focus for the core implementation. This avoids the sunk cost of forcing AI on unsuitable tasks.

A 'GenAI solves everything' mindset is flawed. High-latency models are unsuitable for real-time operational needs, like optimizing a warehouse worker's scanning path, which requires millisecond responses. The key is to apply the right tool—be it an optimizer, machine learning, or GenAI—to the specific business problem.

Instead of relying solely on massive, expensive, general-purpose LLMs, the trend is toward creating smaller, focused models trained on specific business data. These "niche" models are more cost-effective to run, less likely to hallucinate, and far more effective at performing specific, defined tasks for the enterprise.

Rather than committing to a single LLM provider like OpenAI or Gemini, Hux uses multiple commercial models. They've found that different models excel at different tasks within their app. This multi-model strategy allows them to optimize for quality and latency on a per-workflow basis, avoiding a one-size-fits-all compromise.

Without a strong foundation in customer problem definition, AI tools simply accelerate bad practices. Teams that habitually jump to solutions without a clear "why" will find themselves building rudderless products at an even faster pace. AI makes foundational product discipline more critical, not less.

In the rush to adopt AI, teams are tempted to start with the technology and search for a problem. However, the most successful AI products still adhere to the fundamental principle of starting with user pain points, not the capabilities of the technology.