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  1. This Week in Startups
  2. iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200
iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups · Oct 29, 2025

This week features founders building the future: SpatialGen's spatial cloud, Hux's personal audio AI, and Chess Ever's pro-level platform.

Apple's Event Rehearsals Dictate Speaker Foot Placement and Punctuation

Presenting at an Apple event requires days of intense preparation. The company controls every detail, from the punctuation on slides and the specific font used, to choreographing where speakers stand and walk on stage, even providing teleprompter cues for positioning.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

Chess Ever Targets the Underserved 1% of Elite Players to Attract the Mainstream

Chess Ever is deliberately ignoring the mass market dominated by Chess.com to focus on the ~70,000 serious players worldwide. The thesis is that this influential group is underserved. By building pro-grade tools for them first, they will attract the aspirational, casual players who follow the experts.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

Enterprise, Not Consumers, Drives Early Demand for 16K Spatial Video

While consumer adoption of VR/AR headsets is nascent, the immediate, high-value demand for spatial video comes from enterprise applications. These use cases require massive 16K live data ingestion, creating a lucrative B2B market ahead of mass consumer uptake.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

VR/AR Headsets Offer a Compelling, Under-Marketed Privacy Feature for Public Work

Beyond immersion, VR/AR headsets solve the "shoulder surfing" problem for people working in public spaces like airplanes. This privacy is so complete that the Vision Pro OS displays passwords in plain text, a design choice that highlights the inherent security of the form factor.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

VC Firm Launch Tracks Founder Support to Justify Super Pro-Rata Investment Rights

Launch built an internal "whisper network" not only for founder introductions but also to meticulously log every value-add activity. This dossier serves as evidence of their contribution, strengthening their case to founders for receiving super pro-rata allocations in oversubscribed future funding rounds.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

Angry, Retained Users Are a Powerful Signal of Early Product-Market Fit

Hux's founder measures success not just by retention, but by the passion of retained users. When users start writing in daily, angrily demanding bug fixes, it's a strong positive signal. It means the product has become so essential to their routine that they care deeply about its improvement.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

Apple's Vision Pro Refresh Prioritizes Comfort via Weight Distribution, Not Reduction

Contrary to expectations that hardware should get lighter, Apple's Vision Pro refresh actually increased weight. The strategic tradeoff was to improve wearability for long sessions (like an NBA game) by enhancing comfort and balance through a redesigned band, prioritizing user experience over a single spec.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

VR Headsets Must Overcome the "Try, Oh My, Goodbye" Adoption Hurdle

Investor Jason Calacanis describes the early Oculus adoption pattern as "Try, oh my, goodbye." Users have an initial mind-blowing experience, but the device then gets stored in a closet, failing to become a daily habit. This highlights the critical challenge for new hardware: converting initial novelty into sustained engagement.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

AI App Hux Shifts from Reactive Chat to Proactive Audio Based on User Context

The Hux founder, formerly of Google's NotebookLM, is building an AI that moves beyond the prompt-and-response model. By connecting to a user's calendar and email, it proactively generates personalized audio content, acting like a "friend that was ready to get you caught up" without requiring user input.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

VC Firm Launch Mandates Matching the Response Time of its Fastest Founders

Investor Jason Calacanis insists his team's responsiveness must mirror that of their portfolio founders. Since founders often reply within minutes, he expects his team to operate at the same tempo, viewing a multi-day response time as a failure to match the urgency and work ethic of the entrepreneurs they back.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

Hux Chose Audio for AI Delivery Because it's a Passive Medium, Unlike Text

While users can read text faster than they can listen, the Hux team chose audio as their primary medium. Reading requires a user's full attention, whereas audio is a passive medium that can be consumed concurrently with other activities like commuting or cooking, integrating more seamlessly into daily life.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago

AI Startups Use a Multi-Model "Hodgepodge" to Optimize for Specific Workflows

Rather than committing to a single LLM provider like OpenAI or Gemini, Hux uses multiple commercial models. They've found that different models excel at different tasks within their app. This multi-model strategy allows them to optimize for quality and latency on a per-workflow basis, avoiding a one-size-fits-all compromise.

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200 thumbnail

iPhone Air is “inspiring,” and a first step toward Apple Glasses (w/ Zach Handshoe of SpatialGen) | E2200

This Week in Startups·4 months ago