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  1. TBPN
  2. Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss
Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN · Jan 14, 2026

Microsoft tackles AI energy costs, OpenAI preps for the Super Bowl, and Larry Ellison targets Hollywood. Plus, insights from Benioff and Chesky.

YC Founders Avoid Consumer AI Due to Fear of Vertical Integration by Incumbents

According to Airbnb CEO Brian Chesky, a major reason for the scarcity of consumer AI startups is founder apprehension. They worry that if they build a successful consumer product, large platform players like OpenAI and Google will simply absorb their functionality, making it difficult to build a defensible, standalone business.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Airbnb CEO Brian Chesky Views Bodybuilding as a Metaphor for the Startup Grind

Brian Chesky equates the discipline of bodybuilding to building a company. He learned that transformative results don't come from one workout but from the relentless, consistent effort of grinding every day. This "1% a day" mindset, he argues, is the true nature of creating an "overnight success" over thousands of days.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Nerds Gummy Clusters Revitalized a Stagnant Brand by Fixing a Core UX Flaw

The breakout success of Nerds Gummy Clusters came from reimagining the product's form factor. By combining the classic sandy Nerds texture with a gummy center into bite-sized clusters, they solved the messy and awkward user experience of the original, demonstrating how physical product design can drive massive growth.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

AI Data Centers Face Unique NIMBY Opposition Lacking Direct Local Benefits

Unlike a new stadium or factory, AI data centers don't offer a tangible local service. Residents experience negative externalities like higher electricity prices and construction disruption without any unique access to AI products, making the "Not In My Backyard" argument particularly compelling and bipartisan.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

LLM Personalization Still Lacks a "Magical" UX, Hinting at Deeper Architectural Issues

Even with access to user data from apps like Gmail, LLMs are struggling to deliver a deeply personalized, indispensable experience. This indicates that the challenge may be more than just connecting data sources; it could be a core model-level or architectural limitation preventing true user context lock-in and a killer application.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Listen Labs Finds Customers Give More Honest Feedback to AI Interviewers Than Humans

The AI user research platform Listen discovered a key psychological advantage: people are less filtered and more truthful when speaking with an AI. This tendency to be more honest with a non-human interviewer allows companies to gather more authentic feedback that is more predictive of actual future customer behavior.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Microsoft Proactively Pays Higher Electricity Rates to Mitigate AI Data Center Backlash

Microsoft is addressing the political and public relations fallout from AI data centers driving up local electricity prices. By committing to cover these increased costs, they aim to appease local communities and politicians, gaining a first-mover advantage in managing this growing negative narrative and framing themselves as a responsible partner.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Aetherflux CEO Used AI to Rapidly Learn Aerospace Without a Formal Background

Robinhood co-founder Baiju Bhatt, a self-described "finance bro" and novice in aerospace, leveraged AI to quickly get up to speed. He found AI dramatically lowered the barrier to entry by allowing him to learn complex physics concepts conversationally, without getting stuck on the formal language and mathematics of textbooks.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Airbnb CEO Brian Chesky: Current AI Chatbots Are the "MS-DOS" Before a True UI Revolution

Brian Chesky compares the current state of AI interfaces to the MS-DOS era—a functional but primitive way to interact with powerful new technology. He believes the chatbot is not the final form and a "multi-touch" moment is needed, where devices and apps are completely re-imagined for an AI-native consumer world.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Airbnb Reports Higher Conversion from ChatGPT Referrals Than from Google Search

Despite not having a formal integration yet, Airbnb has found that users who click through to their site from a ChatGPT session are more likely to book than users arriving from a traditional Google search. This suggests LLM-driven discovery produces highly qualified, high-intent leads for transactional businesses.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Skydance CEO David Ellison's Hospitalization After First Film's Failure Reveals Intense Drive

When his first movie, "Flyboys," bombed, David Ellison had such a severe stress reaction he was hospitalized with atrial fibrillation. This extreme response to failure underscores a deeply personal and intense ambition, suggesting his quest to acquire giants like Paramount is driven by more than just business logic.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

JP Morgan Secured Apple Card Balances at a Discount, Signaling Credit Risk Concerns

Typically, credit card balances trade at a premium. JP Morgan's ability to acquire Apple Card's $20 billion portfolio from Goldman Sachs at a discount suggests they negotiated protection against potential losses from higher-than-expected defaults and subprime borrowers, revealing underlying risks in the high-profile portfolio.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

OpenAI's Super Bowl Ads Pivot from Tech Flexing to Mainstream, Use-Case-Driven Appeals

OpenAI's initial Super Bowl ad was a high-concept, tech-centric piece. The expectation for their next ad is a shift towards showing tangible, everyday use cases, aiming to demystify AI for the average consumer and integrate ChatGPT into their daily lives, much like a classic Budweiser commercial appeals to the masses.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Salesforce CEO: "Context Engineering" with Proprietary Data Trumps "Prompt Engineering"

Marc Benioff asserts that the true value in enterprise AI comes from grounding LLMs in a company's specific data. The success of tools like Slackbot isn't from a clever prompt, but from its access to the user's private context (messages, files, history), which commodity models on the public web lack, creating a defensible moat.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

ChatGPT's Image Tab Uses Pre-Loaded Prompts as a Growth Hack for Mainstream Adoption

To onboard the next billion users, ChatGPT's image generation feature avoids forcing users to invent prompts from a blank canvas. It offers pre-canned ideas and styles like "turn yourself into a bobblehead," lowering the barrier to creation and encouraging sharing via links, which in turn drives app installs and new user acquisition.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

Salesforce CEO Marc Benioff Cites AI for Freezing Engineering Headcount Amid Growth

Despite revenue growth, Salesforce is not expanding its engineering team. Marc Benioff states that tools like Claude Code and Cursor have made his existing 15,000 engineers so much more productive that he can keep headcount flat. In contrast, he is hiring 20% more account executives to manage customer relationships.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago

David Geffen's "Zero Profit" Lesson on 'Minority Report' Shaped David Ellison's Dealmaking

Producer David Geffen taught a young David Ellison a harsh lesson in Hollywood economics. Despite the success of "Minority Report," Geffen's company DreamWorks made nothing due to the deal structure. This formative experience instilled in Ellison the importance of savvy negotiation to ensure his own company, Skydance, would profit from its hits.

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss thumbnail

Microsoft’s Energy Tab, OpenAI Goes Super Bowl, Ellison Makes His Move | Marc Benioff, Brian Chesky, Baiju Bhatt, Gabriel Carafa, Alfred Wahlforss

TBPN·a month ago