According to Airbnb CEO Brian Chesky, a major reason for the scarcity of consumer AI startups is founder apprehension. They worry that if they build a successful consumer product, large platform players like OpenAI and Google will simply absorb their functionality, making it difficult to build a defensible, standalone business.
Widespread anxiety from founders before OpenAI's Developer Day highlights a key challenge for AI startups. The fear is not a new competitor, but that the underlying platform (OpenAI) will launch a feature that completely absorbs their product's functionality, making their business obsolete overnight.
Higgsfield initially saw high adoption for viral, consumer-facing AI features but pivoted. They realized foundation model players like OpenAI will dominate and subsidize these markets. The defensible startup strategy is to ignore consumer virality and solve specific, monetizable B2B workflow problems instead.
Airbnb's CEO argues that access to powerful AI models will be commoditized, much like electricity. Frontier models are available via API, and slightly older open-source versions are nearly as good for most consumer use cases. The long-term competitive advantage lies in the application, not the underlying model.
Unlike mobile or internet shifts that created openings for startups, AI is an "accelerating technology." Large companies can integrate it quickly, closing the competitive window for new entrants much faster than in previous platform shifts. The moat is no longer product execution but customer insight.
AI favors incumbents more than startups. While everyone builds on similar models, true network effects come from proprietary data and consumer distribution, both of which incumbents own. Startups are left with narrow problems, but high-quality incumbents are moving fast enough to capture these opportunities.
Startups are becoming wary of building on OpenAI's platform due to the significant risk of OpenAI launching competing applications (e.g., Sora for video), rendering their products obsolete. This "platform risk" is pushing developers toward neutral providers like Anthropic or open-source models to protect their businesses.
AI drastically accelerates the ability of incumbents and competitors to clone new products, making early traction and features less defensible. For seed investors, this means the traditional "first-mover advantage" is fragile, shifting the investment thesis heavily towards the quality and adaptability of the founding team.
YC Partner Harsh Taggar suggests a durable competitive moat for startups exists in niche, B2B verticals like auditing or insurance. The top engineering talent at large labs like OpenAI or Anthropic are unlikely to be passionate about building these specific applications, leaving the market open for focused startups.
The lack of innovative consumer AI applications stems not from technology gaps, but from a talent bottleneck. The primary obstacles are a small global pool of exceptional consumer product leaders and founders' fear that incumbent platforms will simply copy any successful new idea.
A growing movement in the startup community involves not using OpenAI's API. Founders fear OpenAI, in its push for revenue, will release services that directly compete with and kill startups built on its platform, similar to Microsoft's historical "embrace, extend, extinguish" strategy.