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  1. Tom Bilyeu's Impact Theory
  2. Why Modern Marriage Fails and What Couples Can Do About It
Why Modern Marriage Fails and What Couples Can Do About It

Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory · Jan 15, 2026

Divorce attorney James Sexton explains why modern marriage fails (76% rate) and offers a practical, economic framework for building a successful one.

Great Partnerships Are Economies of Complementary Value, Not Equal Exchange

Relationships thrive when partners bring different, complementary values, like trading "apples for coconuts." The modern push for equality, where everyone performs the same tasks, creates friction and score-keeping, undermining the partnership's inherent strength.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Treat Marriage as a Technology with a High Failure Rate, Not a Sacred Tradition

With a 56-76% failure rate, marriage should be analyzed like any failing technology, not blindly adopted as tradition. Questioning "why" you are getting married is a critical first step that modern culture wrongly deems rude and off-limits.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Advertising Is the Opposite of Therapy; Its Core Message Is "You're Not Okay"

Therapy seeks to help individuals feel whole and content. Advertising, in contrast, fundamentally relies on creating dissatisfaction. Its unchanging core message is, "You're not okay, but redemption is available through this purchase," which perpetuates a culture of inadequacy.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Successful Marriage Boils Down to Maintaining the Feeling: "You're My Favorite Person"

Despite its complexities, a successful marriage's foundation is simple: each partner consistently feels they are the other's favorite person. This core sentiment, when genuinely maintained, provides the warmth and motivation to navigate inevitable challenges.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Bravery in Marriage Isn't Fearlessness, It's Having Hard Conversations While Scared

People often avoid difficult relationship conversations because they feel scared. However, bravery is not the absence of fear; it is acting despite being afraid. A healthy marriage requires this courage—the willingness to address tough issues even when it is uncomfortable.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Sexual Dissatisfaction Arises from the Well-Intentioned Act of "Playing the Hits"

Early in a relationship, couples identify what pleases their partner and repeat those actions to ensure satisfaction. This well-intentioned strategy of "playing the hits" inevitably creates a predictable routine. This routine, not a lack of love, is what ultimately kills novelty and sexual desire.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Modern Western Society's "Over-Safety" Has Broken the Traditional Male-Female Value Exchange

Historically, the male-female bond was a clear exchange of protection and resources for nurturing and family-building. In the safe, prosperous West, these needs are less urgent, dismantling the traditional incentives for partnership and leading to widespread confusion about relationship roles.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Every Marriage Has a Prenup; It's Either Yours or the Government's

A prenuptial agreement is simply the set of rules for a marriage's end. By not creating your own, you automatically opt into the default "prenup" written by state law. This government contract can be altered at any time without your permission, ceding financial control to the state.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Society Treats Marriage as a Magical State, Not a Learnable Skill Set

We dedicate years to learning skills like math but expect people to navigate the complexities of marriage with no training. Society frames marriage as a magical state you're either good at or not, rather than a practical skill set that can be taught, practiced, and improved, leading to predictable failure.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

A Weekly 3-Question Check-In Provides Essential Preventative Maintenance for a Marriage

Instead of waiting for problems, couples can implement a simple weekly check-in. Asking specific questions ("What 3 things made you feel loved? What 3 could I do better?") provides a structured, low-friction way to perform preventative maintenance on the relationship.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Marriage Fails From Two Contradictory Beliefs: Your Partner Will Change, and They Won't

Couples make two fatal, opposing assumptions. First, that marriage will fix a partner's existing flaws. Second, that the person they marry will not fundamentally change over decades. A successful marriage requires accepting current flaws while preparing to grow alongside an evolving partner.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Our Primal Drive to Win Arguments Sabotages the Evolutionary Need for Pair-Bonding

Evolutionarily, pair-bonding is crucial for survival. Yet, in conflict, the immediate gratification of "winning" often feels more compelling than maintaining connection. Recognizing this internal conflict—"you can be right or you can be happy"—is key to prioritizing the relationship's long-term health.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

A Marriage's Highest Aspiration Is Helping Your Partner Become Their Most Authentic Self

Beyond happiness or stability, a partnership's ultimate goal should be to help each other become the most authentic versions of themselves. This requires an intimacy where you can see your partner's blind spots and provide feedback that fosters genuine self-discovery and growth.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago

Create Personal, Painful Rituals to Make Abstract Commitments Psychologically Real

Modern culture lacks the rites of passage that once marked life transitions. To make a commitment like marriage psychologically tangible, individuals can create their own rituals. Choosing a painful, permanent act, like a first tattoo, can create a powerful demarcation between one's "before" and "after" self.

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Why Modern Marriage Fails and What Couples Can Do About It

Tom Bilyeu's Impact Theory·a month ago