Technology exposes us to limitless possibilities—from parenting styles to body modifications. This creates a pervasive insecurity and a 'rabid delusion of endless craving.' The constant awareness of what others are doing or have drives a pathological need to keep up, leading to profound consumerism and dissatisfaction.

Marketing messages should appeal to two distinct buyer motivations. Some are drawn to positive future outcomes ("painting possibility"), while others are driven to escape current struggles ("running from the pain"). Effective campaigns test and incorporate both angles to maximize reach and resonance with a wider audience.

The desire to flaunt wealth isn't always about status; it can be an attempt to heal a deep-seated emotional wound from being 'snubbed' or feeling inadequate in the past. This behavior serves to prove to oneself, and others, that one has overcome a past social or economic scar.

Our desire for consumption isn't innate; it was engineered. Kate Raworth highlights how Edward Bernays, Sigmund Freud's nephew, applied psychotherapy principles to advertising. He created "retail therapy" by convincing us that buying things could satisfy fundamental human needs for love, admiration, and belonging.

The wellness industry markets well-being as a product or lifestyle to be purchased. Author Christine Platt argues true wellness is relational—defined by how your life feels and how you connect with yourself physically, mentally, emotionally, socially, and spiritually, rather than by external appearances or purchases.

A data analysis of emotions in advertising revealed that ads evoking schadenfreude (pleasure at others' misfortune) are the most effective at driving action. Conversely, ads depicting someone being pleased for others are the least effective.

The modern online discourse around therapy has devolved from a tool for healing into a competitive sport of self-optimization. It uses buzzwords to reframe bad days as generational trauma and sells subscription-based "cures," ultimately making people weaker and more divided.

The common marketing belief in ad "wear out" is wrong, as familiarity breeds contentment, not contempt. Consequently, marketers often pull their advertising campaigns right at the point where repetition is making them most effective.

Modern advertising weaponizes fear to generate sales. By creating or amplifying insecurities about health, social status, or safety, companies manufacture a problem that their product can conveniently solve, contributing to a baseline level of societal anxiety for commercial gain.