Studies on ideal mate preferences show that both sexes find partners with zero sexual history (virgins) less desirable than those with a few (1-3) past partners. This suggests virginity, past a certain age, can signal social maladjustment or a lack of desirable qualities.
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When a society's most aspirational role models (e.g., K-pop stars) are contractually celibate and childless, it creates a powerful cultural script against coupling and family formation. This mimetic effect can significantly impact national birth rates by devaluing parenthood as a life goal for an entire generation.
Data shows high-status men practice assortative mating, pairing with women of similar educational and economic standing. The "rich man marries the young, beautiful waitress" trope is a myth; successful men value partners they can relate to intellectually and who understand their world.
Contrary to the "get it out of your system" theory, a higher number of past sexual partners is a strong predictor of future relationship instability. For both men and women, it correlates with higher rates of divorce, cheating, and lower satisfaction in long-term relationships.
Men distinguish between sexual attraction (which inspires 'taking') and charm (which inspires 'giving'). The most charming qualities in a woman are self-confidence, authenticity, passion, and crucially, receptivity—the ability to receive a man’s contributions, which creates a powerful desire for him to provide and protect.
A study found that men’s real-world sexual success was highly correlated with how intimidating other men found them, not by how attractive women rated them. This suggests female mate choice is less about direct selection and more about passively choosing the victors of intra-male competition, validating a 'male competition theory' of attraction.