Contrary to the prevailing "video-first" narrative, Meta's own data shows that 60-70% of ad conversions still come from static images. Furthermore, carousel ads are experiencing a significant resurgence, making them a top-performing format that advertisers should prioritize for the new algorithm.

Meta's new ad placement inserts ads immediately after the top 5% of trending organic Reels. This tactic leverages the user's heightened state of positive engagement from the viral video, making them more receptive to the subsequent ad and significantly boosting ad recall and overall performance.

Conventional engagement metrics like likes and shares are often misleading. A more valuable indicator of content quality is dwell time. In an environment where users can easily skip content, their choice to spend more time with an ad is a powerful behavioral signal that the message is resonating.

For platforms with captive audiences and non-skippable ads like AppLovin, the creative focus should be on the "end card." While hooks are vital on TikTok, here the final screen acts as the closer, presenting a compelling offer after the viewer has already watched the full ad.

Instead of testing individual ad variations, advertisers can use the "Dynamic Creative" (for leads) or "Flexible Creative" (for sales) toggles. This allows combining multiple top-performing images, videos, headlines, and text into a single ad unit, which Meta’s algorithm then mixes and matches to find the optimal combination for different users.

Data reveals Instagram Reels now achieve double the reach (30%) and engagement of traditional photo or carousel posts (13-14%). With Instagram's head confirming the app is being redesigned around Reels and DMs, marketers should shift all focus to video and deprioritize static image content.

Simply swapping headlines or colors on the same image is now penalized with higher CPMs. The Andromeda algorithm demands a wide variety of creative formats (static images, UGC, carousels, memes) and angles (pain points, testimonials, curiosity), viewing minor iterations as a single, less valuable creative piece.

YouTube's ad-boosting "Promote" feature now includes varied calls-to-action like "Book Now" and "Get Quote." Aligning button text with specific user intent reduces friction and clarifies the next step for viewers, likely improving conversion rates for marketers driving traffic off-platform.

Overly polished video content in B2B can signal "advertisement" to users, causing them to disengage. Lower-fidelity, more authentic content often performs better because it feels more organic and native to social media feeds, focusing on the message rather than slick production.