The conference is relocating to Anaheim, strategically leveraging its proximity to Disneyland. This encourages attendees to build deeper, personal relationships outside the formal event, effectively blending a professional conference with a leisure or 'bleisure' experience to foster community.
Meta is releasing its Creator Discovery API, allowing third-party developers to access its creator marketplace data. This will likely spawn a new wave of specialized tools for finding and collaborating with influencers, democratizing access and making it easier for brands to find niche partners outside of Meta's own platform.
Meta's new ad placement inserts ads immediately after the top 5% of trending organic Reels. This tactic leverages the user's heightened state of positive engagement from the viral video, making them more receptive to the subsequent ad and significantly boosting ad recall and overall performance.
For campaigns where the Meta Pixel is unusable (e.g., driving traffic to Amazon stores or podcast pages), new "Landing Page View Optimization" provides a more reliable success signal than a simple click. It confirms the page actually loaded, resulting in a reported 31% cost reduction by targeting more qualified users.
Meta's new "Value Rules" feature allows advertisers to set account-wide bid modifiers that are independent of ad-set targeting. This enables them to bid more for high-LTV customer segments and less for low-LTV ones, optimizing ad spend for long-term profitability over simple, immediate conversions.
In response to UK privacy regulations, Meta is offering an ad-free subscription. This move frames data tracking as a choice: pay to opt-out, or get free access in exchange for your data. This effectively creates a system where non-subscribers have given consent, satisfying legal requirements while preserving the core ad business model.