Startups are increasingly using AI to handle legal and accounting tasks themselves, avoiding high professional fees. This signals a significant market need for tools that formalize and support this DIY approach, especially as startups scale and require more robust solutions for investors.

Prepared tackled the slow GovTech market by providing its initial product for free. This strategy bypassed cumbersome procurement, built a large user base, and established the credibility needed to overcome the authority of entrenched, larger competitors.

Inspired by standalone sites like bankstatementconverter.com, a major opportunity in the ChatGPT store is building apps that solve highly specific, painful business problems. An app that automatically finds all K1 tax forms in a user's Gmail is a prime example of a simple tool with massive value for a specific audience.

Legacy industries are often slow to adapt due to inertia and arrogance, creating massive opportunities. Flexport built a simple duty calculator in three days that the entire trade industry adopted, proving that a startup's key to success can be entering a field where competitors are technologically complacent.

Flexport CEO Ryan Peterson reveals that high tariffs incentivize foreign companies to under-declare goods' value. The U.S. uniquely allows imports without a local entity, meaning there's little recourse when fraud is discovered. This creates a significant competitive disadvantage for American companies that follow the rules.

In a B2B context, the most effective freemium products don't just offer a limited tool. They act as a diagnostic, giving away value by clearly identifying a painful hole in the user's business—a hole your paid product is designed to fill.

Constant changes in international tariffs force businesses to rapidly find alternative suppliers to avoid collapsing their margins. This chaos makes platforms that can quickly source and switch factories on a dime indispensable, turning geopolitical instability into a significant business advantage.

Flexport CEO Ryan Petersen argues that tariffs targeting a single country are ineffective because trade simply reroutes. For example, the U.S. might buy from Peru instead of China, but Peru then uses that income to buy from China. A blanket tariff, applied globally, is more effective at making domestic goods competitive.

By first helping government agencies craft regulations, a startup gains deep expertise and credibility. This naturally leads to high-value inbound interest from private sector firms needing help complying with those same regulations, creating a powerful two-sided market flywheel with built-in demand.