Teams often mistake compromise for collaboration, leading to average outcomes. True collaboration requires balancing high assertiveness (people speaking their mind directly) with high cooperativeness (openly listening to others). It is not about meeting in the middle.

Showing up as your "full self" in every situation is ineffective. A better approach is "strategic authenticity," where you adjust your communication style to suit the context (e.g., a board meeting vs. a team lunch) without compromising your fundamental values.

A manufactured persona feels uncanny and creates a bait-and-switch for employees. Instead, identify a founder's true archetype and strategically amplify the authentic traits most useful for the business, like turning up the volume on a specific aspect of their personality.

If your natural communication style can be misconstrued (e.g., direct, quiet, transactional), preface interactions by explicitly stating it. For example, "I tend to go straight to action mode." This provides crucial context, manages others' perceptions, and gives you permission to be authentic.

An executive who moved from Chicago to Tokyo felt like an imposter and considered changing his leadership style. The best advice he received was the opposite: lean in *more* to who you are. Authenticity is a universal language that transcends cultural and professional barriers.

Effective leadership isn't about one fixed style. It’s about accurately reading a situation and adapting your approach—whether to be directive, empathetic, or demanding. Great leaders know that leading senior executives requires a different approach than managing new graduates.

Many leaders focus on having the correct analysis. However, true leadership requires understanding that being right is useless if you can't persuade and influence others. The most successful leaders shift their focus from proving their correctness to finding the most effective way to communicate and achieve their goals.

There are no universal leadership traits; successful leaders can be introverts, extroverts, planners, or chaotic. What they share is the ability to make others feel that following them will lead to a better tomorrow. This emotional response is what creates followers, not a specific checklist of skills.

Leaders often try to project an image of perfection, but genuine connection and trust are built on authenticity and vulnerability. Sharing your "brokenness"—insecurities or past struggles—is more powerful than listing accolades, as it creates psychological safety and allows others to connect with you on a human level.