Canva avoids a delegated M&A team. The COO personally sponsors acquisitions, focusing on the acquired founder's motivations and cultural fit—often assessed over a drink. This deeply personal approach ensures the founder's vision aligns with Canva's distribution power, leading to successful integrations and high founder retention.

Palo Alto Networks' M&A playbook mandates that acquired founders, who out-innovated internal teams, take charge. This empowers the founders and leverages their proven expertise, even if it unnerves existing employees. The people who were winning in the market should be put in charge.

Nominal's M&A strategy prioritizes acquiring founders for their market intelligence, not just their tech or team. The goal is to absorb the deep knowledge gained from their years of customer engagement, even if their own ventures didn't scale. This customer insight is viewed as an invaluable asset.

Post-acquisition, successfully retaining founders means moving them into a role that leverages their strengths and desires, not a standard operational seat. This may require a difficult, ego-bruising conversation to shift them from general management to a sales-focused role where they will ultimately be happier and more effective.

Amplitude's CEO acquired multiple founder-led companies as a deliberate strategy to counteract the inherent slowness of a large SaaS business. This injects a startup's pace and an AI-native mindset directly into the organization to accelerate its AI transformation.

Instead of seeking synergies by integrating acquired companies like Hailey Bieber's Rhode, Elf Beauty keeps the founder and their team in place. The goal is to provide resources like sales support and R&D to help the founder's original vision scale faster, avoiding common M&A pitfalls.

To improve founder retention after an acquisition, Deel's CEO has them report directly to him for a period. This approach provides autonomy, demonstrates their importance to the company's long-term vision, and shows that their expertise is valued at the highest level.

To prevent stagnation as the company scales, Notion intentionally acquires small, founder-led startups. These 50+ acquired founders act as internal disruptors, injecting entrepreneurial energy, breaking down bureaucracy, and constantly regenerating the company's innovative spirit.

For certain acquisitions like Poker, IFS deliberately avoids full integration to retain the target's agile, entrepreneurial culture. Instead, they use product connectors and provide access to parent company resources, allowing the startup to maintain its dynamism while leveraging scale.