Shift from using AI as a tool to building a team of custom GPTs with specific roles (e.g., Marketing Strategist). "Train" them with comprehensive documentation and SOPs, just as you would a new human hire, to achieve specialized, high-quality output.
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To build a useful multi-agent AI system, model the agents after your existing human team. Create specialized agents for distinct roles like 'approvals,' 'document drafting,' or 'administration' to replicate and automate a proven workflow, rather than designing a monolithic, abstract AI.
Building a single, all-purpose AI is like hiring one person for every company role. To maximize accuracy and creativity, build multiple custom GPTs, each trained for a specific function like copywriting or operations, and have them collaborate.
Create a custom GPT and feed it 10 of your company's best job descriptions. It learns your format, tone, and key requirements. This allows anyone on the talent team to generate a high-quality, company-specific job description in minutes by providing a simple brief.
By building a custom GPT with deep company context, a CEO can compress hundreds of hours of research, analysis, and document creation into a 10-15 hour collaborative session, generating 95% of the final strategic output.
Don't view AI tools as just software; treat them like junior team members. Apply management principles: 'hire' the right model for the job (People), define how it should work through structured prompts (Process), and give it a clear, narrow goal (Purpose). This mental model maximizes their effectiveness.
The effectiveness of AI tools like ChatGPT depends entirely on the quality of the initial inputs. To get exceptional results, "brief" the AI by uploading foundational documents like your company manifesto, jobs-to-be-done, and brand positioning. A lazy or generic prompt yields generic results.
Separating AI agents into distinct roles (e.g., a technical expert and a customer-facing communicator) mirrors real-world team specializations. This allows for tailored configurations, like different 'temperature' settings for creativity versus accuracy, improving overall performance and preventing role confusion.
By creating a private GPT and uploading all relevant business information, you can build an AI consultant that understands your specific context. This helps clarify priorities, vet new strategies, and maintain focus.
Use prompting to access expertise you don't have and can't afford to hire. Instead of a generic prompt, instruct the AI to act as a specific, highly-credentialed expert (e.g., "an award-winning market strategist"). This effectively allows AI to fill gaps in your own skill set.
To scale the CEO's feedback, his EA created a custom GPT trained on his feedback style, strategy docs, and company norms. Team members use this 'CEO clone' to stress-test their proposals before official review, improving document quality and saving executive time.
