Salesforce embedded its 1-1-1 model (1% equity, product, time) at its founding when the company had no valuable equity, product, or many employees. This strategy of starting small built philanthropy into the company's DNA from day one, allowing it to scale into a massive program without disruptive cultural or financial shocks later on.
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Large corporations can avoid stagnation by intentionally preserving the "scrappy" entrepreneurial spirit of their early days. This means empowering local teams and market leaders to operate with an owner's mindset, which fosters accountability and keeps the entire organization agile and innovative.
The Ares Pathfinder funds embed philanthropy into their structure by pledging 5-10% of the firm's carried interest (promote) to charities. This model aligns financial success with social impact, has generated over $40 million, and inspired a wider "Promote Giving" movement.
Canva's core mission is a "two-step plan": 1) build a valuable company and 2) do good. Crucially, this isn't a sequential plan for after an exit. They believe step one fuels step two (and vice versa), integrating purpose directly into the business model from day one.
Applying her Salesforce experience to Direct Relief, CEO Amy Weaver emphasizes that scaling a humanitarian organization requires the same discipline as a tech company. Investing in robust systems and streamlined processes is crucial. A "rickety platform" will prevent a non-profit from scaling its impact, no matter how noble its mission.
A business transitions from a founder-dependent "practice" to a scalable "enterprise" only when the founder shares wealth and recognition. Failing to provide equity and public credit prevents attracting and retaining the talent needed for growth, as top performers will leave to become owners themselves.
OpenAI's non-profit parent retains a 26% stake (worth $130B) in its for-profit arm. This novel structure allows the organization to leverage commercial success to generate massive, long-term funding for its original, non-commercial mission, creating a powerful, self-sustaining philanthropic engine.
Granting a full co-founder 50% equity is a massive, often regrettable, early decision. A better model is to bring on a 'partner' with a smaller, vested equity stake (e.g., 10%). This provides accountability and complementary skills without sacrificing majority ownership and control.
Frame philanthropic efforts not just by direct impact but as a "real-world MBA." Prioritize projects where, even if they fail, you acquire valuable skills and relationships. This heuristic, borrowed from for-profit investing, ensures a personal return on investment and sustained engagement regardless of the outcome.
Long-term business sustainability isn't about maximizing extraction. It's about intentionally providing more value (51%) to your entire ecosystem—customers, employees, and partners—than you take (49%). When you genuinely operate as if you work for your employees, you create the leverage for sustainable growth.
To resist the temptation of for-profit spinoffs, Sal Khan frames his career choice as reverse philanthropy. He argues that had he stayed in finance and become a billionaire, he would have ultimately donated the money to an organization like Khan Academy anyway. This mindset allows him to bypass the wealth creation step and focus directly on the mission.
