/
© 2026 RiffOn. All rights reserved.
  1. The Martell Method w/ Dan Martell
  2. I’m 45. If You’re 18 to 30, Watch This…
I’m 45. If You’re 18 to 30, Watch This…

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell · Oct 15, 2025

A roadmap for aspiring entrepreneurs: Key choices on college, funding, team structure, and exit strategies to go from broke to millionaire.

Paying for a Mentor Accelerates Growth by Forcing Action and Accountability

Free advice is often ignored. The act of paying for a mentor—the transaction itself—creates a powerful commitment mechanism. This financial investment ensures you value the guidance, pay attention, and are more likely to implement it, dramatically accelerating your progress and helping you avoid costly mistakes.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago

Use a Vested 'Partner' Instead of a Co-Founder to Retain Equity and Control

Granting a full co-founder 50% equity is a massive, often regrettable, early decision. A better model is to bring on a 'partner' with a smaller, vested equity stake (e.g., 10%). This provides accountability and complementary skills without sacrificing majority ownership and control.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago

Fund Your Startup with 'Customer Financing' by Pre-Selling to Validate and Capitalize Simultaneously

Avoid the classic bootstrap vs. raise dilemma by using customer financing. Pre-sell your product or service to a group of early customers. This strategy not only provides the necessary starting capital without giving up equity but also serves as the ultimate form of market validation.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago

AI Co-Pilots with PhD-Level Knowledge May Render College Obsolete for Entrepreneurs

The traditional value proposition of college is being challenged by AI tools that offer instant, expert-level information. For aspiring entrepreneurs, this shifts the calculus, making immediate real-world experience a more attractive and faster path to success than incurring debt for a formal degree.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago

Startups Fail From Too Much Opportunity, Not Too Little; Niche Down to Survive

Many founders fail not from a lack of market opportunity, but from trying to serve too many customer types with too many offerings. This creates overwhelming complexity in marketing, sales, and product. Picking a narrow niche simplifies operations and creates a clearer path to traction and profitability.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago

The Optimal Time to Sell Your Business Is When Passion Fades, Not When You're Burnt Out

Don't wait until you're completely exhausted to sell your company, as buyers will sense your desperation and gain the advantage. The ideal time to exit is when your passion for the market wanes or growth slows, allowing you to negotiate from a position of strength before burnout sets in.

I’m 45. If You’re 18 to 30, Watch This… thumbnail

I’m 45. If You’re 18 to 30, Watch This…

The Martell Method w/ Dan Martell·4 months ago