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Scott Galloway reframes the trendy term "body hacking," popular among men, as a form of body dysmorphia. He argues that what is called optimization and hacking in men would be labeled as an unhealthy obsession with body image in women, revealing a fundamental unhappiness with the natural process of aging.

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For professional men, cosmetic procedures are increasingly tied to career longevity. Galloway argues that appearing youthful and vigorous is becoming a proxy for economic viability, shifting the motivation from simple vanity to a strategic career investment.

High-profile men are increasingly turning to cosmetic procedures to combat age-based online criticism and maintain a youthful appearance for media engagements, reframing the motivation from vanity to career preservation.

Men engaging in extreme beautification trends ('looksmaxing') often focus on traits that other men find formidable, such as a strong jawline. This intrasexual competition strategy may not align with what women actually find most attractive, which can be a slightly more feminized face on a masculine body.

The most difficult phase of aging is not being unattractive, but the transition from "modestly good looking" to "definitely not good looking." This "in-between" stage, where one is losing their looks, is where the psychological pain lies, unlike the acceptance that comes with other states.

Many popular wellness practices are rebranded versions of traditionally harmful eating behaviors. For example, 'intermittent fasting' is what used to be called skipping meals or starving, and a 'cheat day' is simply a binge. This reframing normalizes disordered eating patterns under the guise of health.

The male-focused "looksmaxxing" trend eerily parallels the behavior of the "Beautiful Ones" in the Universe 25 experiment. In this rodent "utopia," a generation of males withdrew from society, ceased mating, and focused only on grooming, reflecting a collapse of normal social roles and hierarchies.

Men often admire extremely lean physiques in other men because they represent a high-status signal of discipline and difficulty. This creates a perception gap, as women may view the same physique as less formidable or as a sign of an unhealthy obsession with looks.

The obsession with "looksmaxing" is a displacement activity. Improving one's appearance is a controllable, single-player game. It's a way to avoid the terrifying, complex, and uncontrollable challenge of learning social skills and navigating the possibility of rejection from other people.

Research shows that the stronger a man's internal drive for muscularity, the more likely he is to get divorced. This may be because the required lifestyle rigidity and self-focus—often motivated by competition with other men rather than partner attraction—are detrimental to long-term relationship health.

In an industry where youth is prized and founders like Peter Thiel have expressed a bias against hiring older employees, male tech workers are increasingly turning to cosmetic surgery. Facelifts and eyelid surgeries are up significantly as professionals try to look younger to maintain their careers.