Once you've established credibility in one area, you can leverage that personal brand to expand into other topics. Don't worry that diversifying your content will dilute your original brand; your audience follows your communication abilities, not just your initial expertise.

Contrary to the 'niche down' mantra, discussing diverse personal interests (like sports or hobbies) creates more attachment points for your audience. This broad appeal can indirectly strengthen your core business by building a multi-faceted personal brand that people connect with on different levels.

Capitalize on trending conversations (e.g., a popular TV show) by connecting them to your area of expertise. This strategy, called a Niche-Adjacent Post (NAP), exposes your content to a broader audience interested in the trend, who may then discover and follow you for your core niche content.

Effective B2B content marketing involves giving away valuable secrets, not just pitching services. Instead of saying "hire me," create content that teaches potential clients how to fix common problems themselves. This demonstrates true expertise, builds trust, and makes them more likely to hire you for complex issues.

Stop worrying that producing both high-level 'sizzle' content and deep, technical content will make you seem inconsistent. Your audience is not a monolith. This 'and' approach appeals to different segments and creates more connection points, rather than alienating anyone.

Instead of guessing your content niche, find the overlap between topics your inner circle seeks your advice on and the content your ideal clients already consume. This data-driven approach combines perceived personal expertise with proven market demand, ensuring relevance and authority.

To grow on platforms like Instagram, design content with a broad, intriguing hook on the first slide or in the first few seconds. This captures a wider audience beyond your niche. Then, use the subsequent content to deliver your specialized value, converting interested viewers into followers.

"Bad niching" boxes you in, making you unemployable outside a tiny market. "Good niching" focuses on solving a specific, high-value problem (e.g., messaging, positioning) that is applicable across multiple industries, ensuring your skills remain transferable and in-demand.

To stand out, focus on a very specific audience and problem. The speaker started by helping moms with Snapchat safety, then expanded to Snapchat marketing, and finally to general Instagram coaching. This phased approach builds authority before you widen your scope.