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The "re-industrialization" push often focuses on advanced AI, but many legacy sectors haven't changed in 50 years and still use clipboards. The biggest initial wins come from low-hanging fruit like basic digitization and better hiring, which can yield massive returns before complex AI is even needed.
AI adoption is not limited to tech and white-collar work; it has become a universal business consideration. For example, a lumber mill in Vermont is using AI to sort planks, a task for which they struggled to hire skilled labor. This shows AI is being deployed as a practical solution to specific, localized labor shortages in legacy industries.
Organizations behind on traditional digitalization have a unique advantage. Instead of a costly catch-up, they can leapfrog this intermediate step and reimagine core processes—like org charts, career paths, and recruiting—to be AI-native from the start, avoiding the burden of legacy digital systems.
Instead of selling software to traditional industries, a more defensible approach is to build vertically integrated companies. This involves acquiring or starting a business in a non-sexy industry (e.g., a law firm, hospital) and rebuilding its entire operational stack with AI at its core, something a pure software vendor cannot do.
Most companies are not Vanguard tech firms. Rather than pursuing speculative, high-failure-rate AI projects, small and medium-sized businesses will see a faster and more reliable ROI by using existing AI tools to automate tedious, routine internal processes.
Contrary to expectations, analysis shows that sectors with low profit per employee, such as healthcare and consumer staples, stand to gain the most from AI. High-tech firms already have very high profit per employee, so the relative impact of AI-driven efficiency is smaller.
Just as Kaizen and “China cost” revolutionized physical product businesses over 40 years, AI is initiating a similar, decades-long optimization cycle for intellectual property and human-centric processes. Companies that apply this “digital Kaizen” to lean out workflows will gain a compounding cost and efficiency advantage, similar to what Danaher achieved in manufacturing.
Silicon Valley is biased towards open-ended knowledge work like software engineering. However, a larger, often ignored opportunity for AI lies in automating the repeatable, deterministic business processes that power most of the non-tech economy, from customer support to operations.
The historical adoption of electricity in factories shows that true productivity gains came from redesigning the factory floor, not simply replacing steam engines. Similarly, companies must fundamentally re-engineer processes around AI to unlock its transformative potential.
The AI investment case might be inverted. While tech firms spend trillions on infrastructure with uncertain returns, traditional sector companies (industrials, healthcare) can leverage powerful AI services for a fraction of the cost. They capture a massive 'value gap,' gaining productivity without the huge capital outlay.
Avoid trendy, saturated markets. Instead, focus on stable, 'boring' industries that are slow to innovate and still rely on manual processes. These markets are ripe for disruption, have less competition, and typically offer higher margins for AI solutions.