Briq's most predictive signal for a new customer is company growth of over 20% year-on-year. Rapid growth exposes process flaws and creates an urgent need for headcount—all problems solved by automation. This psychographic signal is more potent than static company data.

The narrative of "0 to $100M in a year" often reflects a startup's dependence on a larger, fast-growing customer (like an AI foundation model company) rather than intrinsic product superiority. This growth is a market anomaly, similar to COVID testing labs, and can vanish as quickly as it appeared when competition normalizes prices and demand shifts.

While many focus on AI for consumer apps or underwriting, its most significant immediate application has been by fraudsters. AI is driving an 18-20% annual growth in financial fraud by automating scams at an unprecedented scale, making it the most urgent AI-related challenge for the industry.

Large-scale fraud operates like a business with a supply chain of specialized services like incorporation agents, mail services, and accountants. While some tools are generic (Excel), graphing the use of shared, specialized infrastructure can quickly unravel entire fraud networks.

A defender's key advantage is their massive dataset of legitimate activity. Machine learning excels by modeling the messy, typo-ridden chaos of real business data. Fraudsters, however sophisticated, cannot perfectly replicate this organic "noise," causing their cleaner, fabricated patterns to stand out as anomalies.

Many PE firms use backward-looking commercial due diligence, which is superficial and fails to assess a target's true growth potential. A more effective approach is go-to-market focused due diligence that evaluates the scalability of the future revenue engine, not just past performance.

Financial models struggle to project sustained high growth rates (>30% YoY). Analysts naturally revert to the mean, causing them to undervalue companies that defy this and maintain high growth for years, creating an opportunity for investors who spot this persistence.

Beyond outright fraud, startups often misrepresent financial health in subtle ways. Common examples include classifying trial revenue as ARR or recognizing contracts that have "out for convenience" clauses. These gray-area distinctions can drastically inflate a company's perceived stability and mislead investors.

While impressive, hypergrowth from zero to $100M+ ARR can be a red flag. The mechanics enabling such speed, like low-friction monthly subscriptions, often correlate with low switching costs, weak product depth, and poor long-term retention, resembling consumer apps more than enterprise SaaS.