Forcing a team to meet a weekly post quota often leads to mediocre content. A better strategy is to ditch fixed schedules and instead post extensively—even ten times—about a single viral moment when it occurs. This approach prioritizes quality and impact over arbitrary volume.

Viral growth isn't luck; it's an iterative process. When a piece of content shows even minor success, immediately abandon your content plan and create a variation on the winning theme. This business-like A/B testing approach magnifies momentum and systematically builds towards parabolic growth.

The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.

Instead of maintaining a constant high volume, use it strategically in bursts to quickly acquire data on audience preferences. This “accordion method” allows you to discover what resonates, then contract your efforts into fewer, more in-depth pieces. This balances rapid learning with high-quality production for greater impact.

Dedicate daily posting efforts to five distinct "Trial Reel" formats, which Instagram shows exclusively to non-followers. This includes meta "this is a trial reel" posts, remakes of past hits, low-effort trends, DM automation prompts, and experimental content. This structured approach maximizes new audience acquisition.

The most successful organic posts are not born from a strategic plan but are discovered through constant, high-volume posting. Breakthrough success in content comes from putting in the 'reps' and observing what resonates, rather than waiting for a single brilliant idea.

The more time spent scripting, refining, and editing a post, the less authentic it becomes and the worse it typically performs. Higher-performing content often results from reducing the time between the initial idea and hitting 'publish.'

Instead of constantly creating new material, an efficient growth strategy is to 'upcycle' posts. Repost successful content after 90 days, aiming to publish every piece at least three times to maximize reach and reduce workload, as most followers missed it initially.

Identify content formats or topics that consistently drive follower growth—your 'gold strikes'. Dedicate a portion of your output (e.g., one of three daily posts) to replicating these successes. Use the remaining capacity to experiment and discover the next high-performing format, creating a continuous growth loop.