Genius, whether in comedy, investing, or leadership, is the art of noticing. It's about being more sensitive to details, questioning foundational assumptions (like why slavery ended), and seeing the opportunity in things others accept at face value. This is a trainable skill of curiosity.

To rediscover the curiosity needed for work, practice it in low-stakes daily life. Take a different route to work, order a coffee you'd never choose, or read a different genre of book. Consciously observing how these novel experiences feel primes your brain to question assumptions and see new possibilities in your professional environment.

Most people consume content passively based on what algorithms recommend. To cultivate taste, one must actively seek diverse and niche content beyond bestseller lists and trending topics, driven by personal curiosity rather than convenience.

While grit is important, being pulled along by genuine curiosity is a more sustainable motivator than relying on willpower to push through rough patches. This innate drive to explore and learn prevents burnout and leads to discovering novel business opportunities without feeling like a constant struggle.

In the fast-evolving world of AI, the most valuable trait in a designer is a deep-seated curiosity and the self-direction to learn and build independently. A designer who has explored, built, and formed opinions on new AI products is more valuable than one with only a perfect aesthetic.

Passion doesn't always ignite from a single "turning point." Instead, it can develop like a diffusion gradient, where curiosity slowly permeates your thinking over time. This reframes interest development as a gradual process of exploration rather than a sudden event.

The most potent business ideas are discovered, not forced. They arise naturally from being an active participant in a niche community and experiencing its problems firsthand. Instead of searching for 'an idea,' immerse yourself in a passion; the right opportunity will present itself.

Improving imagination is less like a painter adding to a blank canvas and more like a sculptor removing material. The primary task is to forget expected answers and consensus reality. This subtractive process uncovers the truly novel ideas that are otherwise obscured by convention.

Instead of searching for a predefined passion, identify the topics you have an insatiable and uncontrollable curiosity about. This innate interest is the strongest signal of what your life's work could be, even if it seems unconventional.