What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

Most professionals avoid tension and conflict. CMO Kory Marchisotto advises running *into* friction, believing these high-intensity zones of opposing forces are where true breakthroughs and "magic" occur. Environments of pure agreement, by contrast, can lead to stagnation.

CMO Kory Marchisotto defines marketing as "poetry," arguing that even data-driven approaches must use the power of meaningful words to create visceral connections. Like poetry, marketing should distill truth into its most concentrated, emotionally resonant form to be effective.

Curiosity is an action, not just a mindset. Citing designer Issey Miyake, the speaker advises deliberately spending time with foreign concepts, people, and environments. True innovation comes from expanding your horizons beyond familiar patterns, not just passively claiming to be curious.

Citing a 1972 study by Murray S. Davis, the hosts argue that the key to capturing attention isn't just surprise, but actively violating an audience's core beliefs. For example, delivering a poem instead of a speech works because it denies the assumption of a traditional format, forcing the brain off autopilot.

Don't blame a manager for a lack of promotion. True career acceleration comes from radical self-accountability. You must proactively step into the role you want *before* you have it and demonstrate your worthiness, rather than waiting for someone to grant you a raise or new title.

A CMO's award-winning poem wasn't written at her desk under pressure but came to her spontaneously during an ACDC concert. This illustrates that creative breakthroughs often happen when the mind is disengaged from the problem and in a state of relaxation or high energy, rather than through forced effort.