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  1. Invest Like the Best with Patrick O'Shaughnessy
  2. Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]
Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy · Oct 31, 2025

Wired co-founder Kevin Kelly explains that the ultimate goal is to become fully yourself by being as generous and unique as possible.

Cultivate Imagination by Subtracting Preconceived Notions, Not Adding New Ideas

Improving imagination is less like a painter adding to a blank canvas and more like a sculptor removing material. The primary task is to forget expected answers and consensus reality. This subtractive process uncovers the truly novel ideas that are otherwise obscured by convention.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

The Existential Threat of AI Is Overrated Because Intelligence Itself Is Overrated

Fears of a superintelligent AI takeover are based on 'thinkism'—the flawed belief that intelligence trumps all else. To have an effect in the real world requires other traits like perseverance and empathy. Intelligence is necessary but not sufficient, and the will to survive will always overwhelm the will to predate.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

The Goal of Productivity Is Finding Work Worth Doing More Of

Conventional productivity focuses on minimizing time spent on tasks. A better approach is to find work so fulfilling that the reward for completing it is the opportunity to do even more. The goal should be to maximize time spent on work you would almost pay to do, not just to be efficient.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Use the 'Rule of Three' to Uncover Deeper Truths in Conversation

In an intense conversation, especially with a partner, don't stop after their initial statement. Ask, 'Is there more?' When they finish, ask again. Repeat for a third round. This active listening process helps the speaker articulate profound truths they couldn't access alone, fostering deep connection.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Strive to Be the 'Only' in Your Field, Not the 'Best'

Competing to be 'the best' is a crowded, zero-sum game. A superior strategy is to find a niche where you can be the 'only' one doing what you do. Pursue the ideas that only you appreciate, because that is where you will face no competition and can create your most authentic and valuable work.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Spot Emerging Trends by Looking for Depth, Discovery Rate, and New Language

To identify truly significant trends, look for three signals: 1) a deep and broad 'possibility space' with many potential intersections; 2) a high rate of discovery and accelerating momentum; and 3) the creation of new language because existing words are insufficient to describe what's happening.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Invent Family Rituals to Anchor Your Children's Developing Identity

Children need stability to develop their sense of self. Rituals provide this essential anchor. If you lack established traditions, invent new ones—like Sunday pancakes or a seasonal task. An action repeated three times becomes a ritual, creating a reliable foundation and a strong family identity.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Your Life's Goal Is to Become Fully Yourself, Not to Meet Others' Success Metrics

The ultimate aim is not to achieve conventional success, but to fully express your unique self. This lifelong project is paradoxical: you cannot become unique by yourself. You need others—friends, family, customers—to reflect your authentic self back to you, helping you see who you are.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago

Organize Your Space By Putting Items Back Where You First Looked for Them

When you finally find a misplaced item, resist the urge to return it to its 'proper' place. Instead, put it back in the first place you intuitively looked for it. This simple hack aligns your physical environment with your mental map, making items easier to find in the future.

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS] thumbnail

Kevin Kelly - Be Generous and Unique - [Invest Like the Best, CLASSICS]

Invest Like the Best with Patrick O'Shaughnessy·4 months ago