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Smartphones succeeded where dedicated hardware failed because users willingly manage the entire device lifecycle themselves—they purchase, secure, and rapidly replace them at their own expense. This solved the banks' biggest operational and logistical barrier to deploying a hardware-based security token.
The foundational design of payment systems prioritized ease of adoption by widely distributing theoretically secret information, like credit card and bank account numbers. This decision created a permanent security vulnerability that has required decades of reactive, add-on security measures.
Contrary to the belief that new form factors like phones replace laptops, the reality is more nuanced. New devices cause specific tasks to move to the most appropriate platform. Laptops didn't die; they became better at complex tasks, while simpler jobs moved to phones. The same will happen with wearables and AI.
Early single-purpose authentication devices, like TOTP fobs, fell out of favor primarily due to the operational nightmare of device management. The logistics of shipping, replacing, and supporting lost or broken devices at scale proved far more challenging and costly for banks than the security technology itself.
Needing to connect hardware to the iPhone without Apple's restrictive permission for its dock connector, Square built a reader that translated magnetic stripe data into an audio signal sent through the universal headphone jack, circumventing a massive potential roadblock.
The increasing power of iPhones presents a challenge for Apple. Since core apps like Instagram don't demand more hardware resources, users have less incentive to upgrade. This lengthens the device replacement cycle, pressuring Apple to introduce compute-heavy features like on-device AI to compel consumers to buy new hardware.
Prime Group developed a smart lock for storage units that operates without batteries or Wi-Fi. It harnesses the small amount of passive energy emitted by a user's smartphone to power the lock mechanism. This innovation solves the massive operational problem of replacing dead batteries across thousands of units and improves security.
Unlike the early iPhone era, developers are hesitant to build for new hardware like the Apple Vision Pro without a proven audience. They now expect platform creators to de-risk development by first demonstrating a massive user base, shifting the market-building burden entirely onto the hardware maker.
Technology doesn't change the brain's fundamental mechanism for memory. Instead, it acts as an external tool that allows us to strategically choose what to remember, freeing up limited attentional resources. We've simply offloaded rote memorization (like phone numbers) to focus our mental bandwidth elsewhere.
Ring's founder argues that seemingly permanent hardware choices, like communication protocols, are not truly "one-way doors." By offloading intelligence to the cloud, even legacy hardware can be continuously upgraded with new features like AI, mitigating the risk of being stuck on an outdated standard.
Current devices like phones and computers were designed before the advent of human-like AI and are not optimized for it. Figure's founder argues that this creates a massive opportunity for a new class of hardware, including language devices and humanoids, which will eventually replace today's dominant form factors.