AI lacks the implicit context humans share. Like a genie granting a wish for "taller" by making you 13 feet tall, AI will interpret vague prompts literally and produce dysfunctional results. Success requires extreme specificity and clarity in your requests because the AI doesn't know what you "mean."
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Frame your interaction with AI as if you're onboarding a new employee. Providing deep context, clear expectations, and even a mental "salary" forces you to take the task seriously, leading to vastly superior outputs compared to casual prompting.
People struggle with AI prompts because the model lacks background on their goals and progress. The solution is 'Context Engineering': creating an environment where the AI continuously accumulates user-specific information, materials, and intent, reducing the need for constant prompt tweaking.
The key skill for using AI isn't just prompting, but "context engineering": framing a problem with enough context to be solvable. Shopify's CEO found that mastering this skill made him a better communicator with his team, revealing how much is left unsaid in typical instructions.
Conceptualize Large Language Models as capable interns. They excel at tasks that can be explained in 10-20 seconds but lack the context and planning ability for complex projects. The key constraint is whether you can clearly articulate the request to yourself and then to the machine.
Humans mistakenly believe they are giving AIs goals. In reality, they are providing a 'description of a goal' (e.g., a text prompt). The AI must then infer the actual goal from this lossy, ambiguous description. Many alignment failures are not malicious disobedience but simple incompetence at this critical inference step.
To get consistent results from AI, use the "3 C's" framework: Clarity (the AI's role and your goal), Context (the bigger business picture), and Cues (supporting documents like brand guides). Most users fail by not providing enough cues.
A major hurdle in AI adoption is not the technology's capability but the user's inability to prompt effectively. When presented with a natural language interface, many users don't know how to ask for what they want, leading to poor results and abandonment, highlighting the need for prompt guidance.
Getting a useful result from AI is a dialogue, not a single command. An initial prompt often yields an unusable output. Success requires analyzing the failure and providing a more specific, refined prompt, much like giving an employee clearer instructions to get the desired outcome.
Advanced reasoning models excel with ambiguous inputs because they first deduce the user's underlying needs before executing a task. This ability to intelligently fill in the blanks from a poor prompt creates a "wow effect" by producing a high-quality, praised result.
Hunt's team at Perscient found that AI "hallucinates" when given freedom. Success comes from "context engineering"—controlling all inputs, defining the analytical framework, and telling it how to think. You must treat AI like a constrained operating system, not a creative partner.
