Effective internal communication requires adjusting the level of detail, or "altitude," for different stakeholders. While an immediate team may need granular task-level updates, partners like sales and leadership often just need high-level results and strategic outcomes (the 30,000-foot view).

To ensure clarity and impact, mandate that any explanation of the platform team's work to non-technical stakeholders must be understandable in under three minutes. This forces the team to distill their message to its core value, cutting through technical jargon.

Instead of starting with a sales deck or homepage design, write the core company story in a simple Google Doc or script. This forces leadership to align on the narrative itself, separate from the distractions of format, ensuring consistency across all future assets.

To design a company for AI agents, enforce a culture of clear, precise writing in public channels like Slack. This "ambient signaling" creates a rich, contextual knowledge base for future agents to act upon. This is supported by a no-meetings, no-PM culture to maximize written output.

The concept of 'building in public' doesn't have to mean creating an external personal brand. For internal leaders, it means making the 'invisible work' of their team visible to leadership and cross-functional partners to secure budget, buy-in, and recognition for their contributions.

When communicating publicly, trying to address everyone results in a generic, performative message. Instead, leaders should select a single, respected individual they know and direct their entire message to that person. This creates a focused, authentic tone that paradoxically resonates more broadly.

Treat meetings with various stakeholders (CTO, CFO, COO) as practice sessions. Telling the same story multiple times allows you to observe what resonates, identify weak points, and refine the message before a high-stakes presentation.

View your organization as a social network where visibility is a key currency. Apply the same storytelling and content creation skills used for external platforms to your internal work. Creating short, compelling videos or prototypes can help your ideas "go viral" internally and drive impact.

Before sending important communications, run them through an AI like ChatGPT. Ask it to critique the message from the point of view of different roles or people with varying positions. This acts as a social awareness check, helping you spot unintended implications or tones that might cause offense.