To manage stakeholder expectations and create predictable workflows, collaboratively create Service Level Agreements (SLAs) with each internal team. This approach builds mutual understanding and buy-in, making it easier to enforce timelines and address deviations from the agreed-upon process later on.
For lean teams, success isn't about matching the scale of larger competitors. It's about achieving surgical precision. Deep clarity on user needs, messaging, and positioning allows a small team to create an impact that outperforms the "noise" generated by better-resourced but less focused rivals.
Effective internal communication requires adjusting the level of detail, or "altitude," for different stakeholders. While an immediate team may need granular task-level updates, partners like sales and leadership often just need high-level results and strategic outcomes (the 30,000-foot view).
When implementing a new productivity system, success depends more on team comfort than on the tool's advanced features. Forcing a complex platform can lead to frustration. It's better to compromise on a simpler, universally accepted tool than to create friction and alienate team members.
Product marketers, often pulled in many directions, must learn to decline requests that don't align with core goals. This isn't about being unhelpful but about strategic focus and setting boundaries to prevent burnout and ensure impactful work, especially when facing people-pleasing tendencies.
When Trello's PMM team shrank from ten members to two, the crisis forced them to build robust systems for tracking projects, assessing bandwidth, and prioritizing tasks. This extreme constraint became the necessary catalyst for developing a more strategic and organized workflow out of sheer survival.
Instead of fielding endless private Slack DMs, create a public intake channel for all requests. This system allows the entire team to see the volume of work, enabling better triage and load balancing, while also building empathy with stakeholders who can now visualize the team's true workload.