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Drawing from his own experience, Galloway strongly advises employees holding pre-IPO shares to sell everything immediately upon their company going public. He dismisses pressure from VCs and managers to "stay in it to win it," arguing that securing personal, life-changing wealth for something like a house is the smarter move.
Contrary to the VC fear that early liquidity demotivates founders, Amanda Kahlow argues it does the opposite. Taking money off the table provides comfort and security, allowing founders to put more energy into the company and take bigger risks for a larger outcome.
Gary Guseinov reveals he had to leave his CEO role at his publicly traded company to bypass strict insider selling limitations and access personal funds. This highlights a critical, often overlooked downside of going public for founders who need to cash out.
Taking a small amount of money off the table via a secondary sale de-risks a founder's personal finances. This financial security empowers them to reject large acquisition offers and pursue a long-term, independent vision without the pressure of life-changing personal wealth decisions.
Founders who try to perfectly time an exit with market conditions are twice as likely to have second thoughts and report less satisfaction. The most fulfilled founders are those who sell when they are personally ready, regardless of market timing.
iCapital's CEO argues against rushing to an IPO, citing the distraction of stock volatility. To retain employees who hold equity, the private company provides periodic opportunities for them to sell a limited portion of their holdings. This balances the need for liquidity with the benefits of staying private.
Both Gary Vaynerchuk and Tom Bilyeu stress that on-paper wealth from startup equity is meaningless until a liquidity event. Economic downturns can wipe out valuations, leaving employees with nothing. Real financial security only comes from actual cash in the bank.
A $33M exit sounds huge, but Scott Galloway only took home $2-3M. This was because he owned just 20-30% of the company and had to split proceeds with his ex-wife. It's a powerful reminder that founder equity and personal circumstances, not the sale price, determine the actual take-home amount.
The common advice to wait for an inbound acquisition offer is often pushed by VCs whose incentives are to chase massive, fund-returning exits. This advice misaligns with founders, who may benefit from a proactive selling process that secures a life-changing, albeit smaller, outcome.
Employees with equity in a company going public must proactively calculate their potential tax liability before their lock-up period ends. It is also critical to develop a plan to diversify away from having the majority of their net worth tied up in a single, volatile stock.
Wealth managers often advise liquidating 100% of a founder's stock post-IPO because they can't charge fees on the concentrated position. However, the founder is the most informed party about the company's prospects, and historical data suggests holding the stock can be beneficial.