Bret Taylor recalls that Sheryl Sandberg's greatest gift as a mentor was her willingness to give direct, harsh feedback. He realized that this candor, while difficult, is a true sign that someone cares about your career growth, as it's easier to say what someone wants to hear.

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For top performers surrounded by 'yes-men,' the most valuable friends are those who provide ruthless honesty. Like Jimmy Iovine to Bruce Springsteen, they tell you when your work sucks or when you're lying to yourself, which is essential for growth.

A colleague offering honest, difficult feedback should be seen as an act of profound gratitude. It demonstrates a deep investment in your personal and professional growth, and having the courage to offer such 'coaching up' is a pivotal, though uncomfortable, opportunity for development.

Feedback often fails because its motivation is selfish (e.g., 'I want to be right,' 'I want to vent'). It only lands effectively when the giver's genuine intention is to help the other person become who *they* want to be. This caring mindset dictates the delivery and reception.

The most selfish thing a leader can do is withhold feedback because giving it would be uncomfortable. In that moment, you are optimizing for your own comfort at the expense of your colleague's growth. High-performance teams require radical candor, which is fundamentally an unselfish act.

True kindness in a leader is not about avoiding confrontation to be 'nice.' Dylan Field argues it's a leader's duty to deliver direct, even hard, feedback. Withholding it is fundamentally unkind because it lets issues fester, ultimately causing more harm to the individual and the team.

After setting a 100-year company sales record, a salesperson was harshly rebuked by his manager for letting his future pipeline run thin. The mentor's message, 'This is not acceptable, not from you,' wasn't about numbers but about upholding professional standards, even at the peak of success.

To prevent defensiveness when giving critical feedback, managers should explicitly state their positive intent. Saying "I'm giving this because I care about you and your career" shifts the focus from a personal attack to a supportive act of leadership aimed at helping them grow.

For short-term mentoring to be impactful, it must be painful. The goal isn't gentle guidance but to make an overlooked opportunity or flaw so painfully obvious that the mentee is jolted into action, partly to prove the mentor wrong. It's 'crash therapy'—uncomfortable but highly effective at driving change.

Most employees avoid giving leaders negative feedback for fear of repercussions. However, a leader's ability to improve is directly tied to their willingness to accept the 'emotional hit' of criticism. The team member who provides unvarnished truth is therefore the most critical for achieving long-term goals.

To get candid early-stage feedback, founder Janice Omadeke disarmed potential advisors by explicitly asking them to tell her if her "baby is ugly" and why. This framing signaled a thick skin and a genuine desire for constructive criticism, leading to more valuable insights instead of polite encouragement.