The company leveraged its deep expertise in application integration (its "pre-AI era" business) to build a foundational layer for AI agents, providing the necessary hooks and data pipelines for them to function effectively.

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Instead of merely 'sprinkling' AI into existing systems for marginal gains, the transformative approach is to build an AI co-pilot that anticipates and automates a user's entire workflow. This turns the individual, not the software, into the platform, fundamentally changing their operational capacity.

The term "AI-native" is misleading. A successful platform's foundation is a robust sales workflow and complex data integration, which constitute about 70% of the system. The AI or Large Language Model component is a critical, but smaller, 30% layer on top of that operational core.

Block is re-architecting its entire business by treating all functions—from payments to HR—as a collection of capabilities. These are unified and accessed through a central AI agent middleware layer (Goose), orchestrating workflows across previously siloed product and corporate functions.

Incumbent companies are slowed by the need to retrofit AI into existing processes and tribal knowledge. AI-native startups, however, can build their entire operational model around agent-based, prompt-driven workflows from day one, creating a structural advantage that is difficult for larger companies to copy.

Customers now expect DaaS vendors to provide "agentic AI" that automates and orchestrates the entire workflow—from data integration to delivering actionable intelligence. The vendor's responsibility has shifted from merely delivering raw data to owning the execution of a business outcome, where swift integration is synonymous with retention.

True Agentic AI isn't a single, all-powerful bot. It's an orchestrated system of multiple, specialized agents, each performing a single task (e.g., qualifying, booking, analyzing). This 'division of labor,' mirroring software engineering principles, creates a more robust, scalable, and manageable automation pipeline.

Enterprises face a major friction point with AI agents: business teams want easy no-code tools, while engineering teams need low-level code access for control and integration. Inkey's solution is a hybrid platform where a no-code visual builder generates a TypeScript SDK. This allows support or sales teams to build agents that engineers can then refine and manage as code.

Instead of focusing on foundational models, software engineers should target the creation of AI "agents." These are automated workflows designed to handle specific, repetitive business chores within departments like customer support, sales, or HR. This is where companies see immediate value and are willing to invest.

When developing AI capabilities, focus on creating agents that each perform one task exceptionally well, like call analysis or objection identification. These specialized agents can then be connected in a platform like Microsoft's Copilot Studio to create powerful, automated workflows.

Historically, developer tools adapted to a company's codebase. The productivity gains from AI agents are so significant that the dynamic has flipped: for the first time, companies are proactively changing their code, logging, and tooling to be more 'agent-friendly,' rather than the other way around.