Contrary to a popular myth among marketers, a Senior Director of Product at LinkedIn stated that adding an external link to a post does not inherently reduce its reach. Poor performance is caused by low-value, self-serving content that users ignore, not the link itself. Valuable content with a relevant link can perform very well.

Directing users to a "link in bio" on LinkedIn is ineffective for list growth. The best strategy is offering a resource and asking users to comment with a keyword to receive it via DM. This boosts post engagement and captures high-intent subscribers.

LinkedIn's algorithm prioritizes posts that are quickly saved and shared. By saving your own post and sending it to about 10 contacts within minutes of it going live, you provide positive initial signals that can significantly boost its reach and engagement.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

To signal importance to LinkedIn's algorithm, save your own post about ten minutes after it goes live. Then, use the send feature to share it with about 10 people in your network. This 'cheesy' but effective tactic can significantly increase your post's overall engagement and reach.

While LinkedIn can suppress posts with a single external link, creating a "resource post" with 4-5 curated links (e.g., a Miro board, article roundup) is rewarded by the algorithm. These posts generate high-value signals like saves and shares, leading to better reach than standard posts.

To avoid algorithm suppression, don't post links in the comments. Instead, publish your post without a link, wait 15 minutes for initial engagement, then edit the post to add your link. You can change up to 14% of the character count without penalty, a strategy called the "14% rule".

Instead of directing users away from your content, prompt them to comment a specific keyword. This action boosts engagement, signaling to the algorithm that your post is valuable. The link is then delivered instantly and automatically via DM.

Simply posting content isn't enough to maximize reach. The key is to actively reply to comments on your own posts and to leave thoughtful, value-adding comments on others' content. This "networking effect" is the true driver of engagement.