For B2B companies in less glamorous sectors like sales tax compliance, fundraising announcements are not just financial news but a crucial marketing event. Unlike viral consumer products, these startups must leverage business milestones to generate awareness, build credibility, and attract enterprise customers in a crowded market.

Similar to the short-lived direct listing wave, the idea of staying private indefinitely will likely only apply to a handful of elite, capital-rich companies like SpaceX. The vast majority of successful startups will still follow the traditional IPO path to provide liquidity and access public markets.

Contrary to the prevailing wisdom of staying private as long as possible, VC Keith Rabois counsels his portfolio companies to pursue an IPO once they hit ~$50 million in predictable revenue. He believes the benefits of being public outweigh the costs much earlier than most founders think.

In the current market, companies prioritize liquidity and public market access over protecting previous private valuations. A lower IPO price is no longer seen as a failure but as a necessary market correction to move forward and ensure survival.

While many private founders fear going public, David George of a16z claims he's never met a public CEO who regrets it. Key benefits include easier and often cheaper access to capital compared to private markets, increased transparency, and the discipline it instills. The narrative of public market misery is overblown for most successful companies.

Venture capitalist Bruce Booth explains that bankers, lawyers, audit firms, and VCs all have strong financial incentives for a company to go public. This creates systemic pressure that may not align with the company's best long-term interests.

For a rising media company, securing an investment from an industry titan like former CNN CEO Jeff Zucker was a strategic move for market credibility. This validation signaled to partners and competitors that Front Office Sports was a legitimate player, accelerating their path to the top tier of the industry.

Beyond capital access, being a public company offers constant, free marketing. The visibility from quarterly earnings reports, analyst coverage, and media attention can attract acquisition targets, investors, and top talent who might not otherwise have been aware of the company.

For late-stage startups, securing a pre-IPO round led by a premier public market investor like Fidelity is a strategic move. It provides more than capital; it offers a crucial stamp of approval that builds significant confidence and credibility with Wall Street ahead of an IPO.