The LinkedIn algorithm interprets direct messaging as a strong signal of connection. By engaging with a prospect in their DMs, you increase the probability that your organic posts will be prioritized and shown in their feed, creating a powerful content and outreach loop.

To get authentic material, Chris Cunningham interviews people in his target audience, asking what they find funny about their jobs. He offers them a small gift, like edited clips from the call, in exchange for their time. This direct pipeline to the customer's mindset fuels their content engine.

To stand out from generic DMs, use video outreach tools that let you record personalized messages while scrolling through a prospect's own LinkedIn profile or website. This allows you to offer immediate, specific feedback or insights, demonstrating tangible value before asking for a meeting.

Meta's ecosystem is engineered for a four-step journey: content, viewership, direct message conversations, and then conversion. Marketers should align with this by using features like comment-to-DM triggers to initiate conversations, as Meta prioritizes this over external links.

For high-ticket offers, the most effective call-to-action on TikTok is not a link in bio, but telling users to "DM me on Instagram." This leverages TikTok's massive reach while funneling prospects to the more mature sales conversation infrastructure on Instagram.

User Interviews' employee advocacy campaign involves a two-phase approach. First, the entire company amplifies content on social media. Then, one to two weeks later, the sales team follows up directly with everyone who engaged, systematically converting social buzz into sales meetings.

When you get a notification that a new, unknown stakeholder has viewed your proposal or video, treat it as an immediate buying signal. Use a data tool to find their phone number and call them right away, as they are actively engaged with your content and likely available to talk.

To secure a critical partnership with Beyond Meat after another deal collapsed, Emma Hernan didn't use traditional channels. She systematically reached out to every account Beyond Meat followed on social media, correctly assuming this network contained employees or close connections, and successfully landed the deal.

Social media algorithms value time spent more than passive engagement like "likes." To increase your visibility with target prospects, engage in back-and-forth conversations in their direct messages. This signals to the algorithm that your relationship is important, making it more likely your content will appear in their feed.