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As PE ops became popular, a contrarian fundraising pitch emerged. Some firms argued against having an internal ops team, claiming their presence signals a lack of trust in the portfolio company's CEO and can hinder productivity. This positioned them as more 'hands-off' and management-friendly investors.

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Ops teams structured as internal consulting groups have an incentive to maximize billable hours. This can lead them to 'find projects' or do a manager's job, which props up underperformers and masks fundamental problems from the investment team, who ultimately decides if that person should keep their job.

An operating partner's real value isn't telling operators what to do but sharing the cognitive and emotional burden of leadership. By helping leaders think through the consequences of tough decisions, they provide the clarity and conviction needed to act, something operators often struggle with alone.

PE investors often fail to unlock a portfolio company's full potential by only interacting at the board level. Engaging deeper with operational leadership is crucial to understand the team's true quality and identify opportunities to transform the value proposition, which are often missed from the boardroom.

The number of operating partners in PE has tripled, but this can be counterproductive. Flooding a portfolio company with functional experts often leads to uncoordinated efforts and confuses management teams. The most effective approach is often more targeted, with a principle that sometimes the best action is no action at all.

Most PE firms fail to stand out, resorting to generic claims like being "hands-on" or "caring about people." With more PE firms than McDonald's in the US, a truly unique value proposition articulated clearly is critical for attracting business owners and investors.

Private equity professionals constantly talk about their "value creation plan." However, this term is rarely, if ever, used by the actual operators inside the portfolio company. CEOs and their teams see themselves as simply doing their jobs—running initiatives and managing the business—not executing a PE firm's abstract value creation framework.

To maximize value creation, young private equity firm Teopo Capital made a strategic decision to hire a full-time operating partner dedicated to portfolio companies before building out a fundraising team. This signals a deep commitment to hands-on operational improvement as their core strategy.

The current trend of small and mid-size PE firms building large, siloed ops teams that mimic mega-funds is unsustainable. The speakers predict a market correction toward smaller, more effective, and more deeply integrated operating teams as firms and CEOs realize the current model is often inefficient.

In the 1990s, the first PE operating partners were not involved in daily operations. They were senior, retired executives brought on for their networks to source deals and find talent ('I got a guy'), functioning more as high-level connectors than as value-creation drivers.

A key distinction for effective operators is between 'helping' (e.g., filling a vacant FP&A role) and 'propping up' (e.g., building the budget for the head of FP&A). Propping up does the manager's job for them, masking underperformance and indicating a bad hire. The goal is talent selection, not rehabilitation.