Hiring external executives is risky because the best talent is rarely looking for a job. A better strategy is to promote hungry internal candidates, even if they seem underqualified, and support them with rented expertise from executive coaches and advisors.

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Challenge the 'hire slow' mantra. Hiring is an intuitive guess, so act quickly. Once a person is in the organization, their performance is a known fact, not a guess. This clarity allows for faster decisions—both in removing underperformers and, crucially, in accelerating the promotion of superstars ahead of standard review cycles.

Leaders often feel they must have all the answers, which stifles team contribution. A better approach is to hire domain experts smarter than you, actively listen to their ideas, and empower them. This creates a culture where everyone learns and the entire company's performance rises.

When hiring, prioritize a candidate's speed of learning over their initial experience. An inexperienced but rapidly improving employee will quickly surpass a more experienced but stagnant one. The key predictor of long-term value is not experience, but intelligence, defined as the rate of learning.

Early-stage founders often mistakenly hire senior talent from large corporations. These executives are accustomed to resources that don't exist in a startup. Instead, hire people who have successfully navigated the stage you are about to enter—those who are just "a few clicks ahead."

Unlike a functional manager who can develop junior talent, a CEO lacks the domain expertise to coach their entire executive team (e.g., CFO, VP of HR). A CEO's time is better spent hiring world-class leaders who provide 'managerial leverage' by bringing new ideas and driving their function forward, rather than trying to fix people in roles they've never done.

Unlike a line manager who can train direct reports in a specific function, a CEO hires experts for roles they themselves cannot perform (e.g., CFO). A CEO's time spent trying to 'develop' an underperforming executive is a misallocation of their unique responsibilities, which are setting direction and making top-level decisions.

Founders often chase executives from successful scaled companies. However, these execs can fail because their experience makes them overly critical and resistant to the painful, hands-on work required at an early stage. The right hire is often someone a few layers down from the star executive.

At Larroudé, the executive culture is "hands-on." Leaders are not just strategists who delegate; they must be able to execute tasks themselves. Furthermore, a critical hiring criterion for leadership is the ability to recruit, with the expectation that they can build out their own high-performing teams.

Early-stage companies need experienced executives not just for their skills, but for their 'borrowed credibility.' A well-respected leader like former CEO Bob Muglia lent Snowflake instant legitimacy, which inspired belief in the team, reassured customers, and empowered the young founders.

Top talent isn't attracted to chaos; they are attracted to well-run systems where they can have a massive impact. Instead of trying to "hire rockstars" to fix a broken system, focus on building a systematic, efficient company. This is the kind of environment the best people want to join.