When hiring, prioritize a candidate's speed of learning over their initial experience. An inexperienced but rapidly improving employee will quickly surpass a more experienced but stagnant one. The key predictor of long-term value is not experience, but intelligence, defined as the rate of learning.
Two businesses with identical revenue and profit can have vastly different valuations. A company that runs independently is a valuable, sellable asset with a high multiple. One that requires the owner's constant involvement is just a high-stress job, with wealth accumulating only through taxed personal income.
To remove yourself as the marketing bottleneck, install systems that generate content automatically. Create processes to screenshot community praise, incentivize testimonials with product upgrades, document client wins, and even turn 1-star reviews into humorous marketing. This creates a content engine that doesn't rely on the founder's face.
Ask every team member, "How do you make the company money?" For non-revenue roles like a camera operator, frame their contribution in terms of preventing costly mistakes (e.g., wasted footage, delays). This fosters a deep understanding of their impact and gives their work more meaning.
The story of interviewing 600 developers to find one CTO highlights a key lesson: high-volume interviewing isn't just about finding one person. It's about developing pattern recognition. By speaking with dozens of candidates for a single role, you rapidly tune your ability to distinguish between mediocre and exceptional talent.
For leadership roles, the interview itself is a critical test. If the candidate isn't teaching you something new about their function, it's a red flag. A true leader should bring expertise that elevates your understanding. If you have to teach them, they will consume your time rather than create leverage.
Building a self-sustaining business requires hiring the world's best people. However, top talent like Apple's Jony Ive or Elon Musk's engineers only work for visionary leaders with a proven track record. The ultimate constraint on your ability to attract A-players is your own credibility and ability to sell a compelling future.