Marketers often fear annoying registrants with too many emails. However, sending two reminders on the day of a webinar—one four hours out and another within the hour—is a proven tactic to maximize show-up rates. Registrants have already opted in and benefit from the reminders.

To combat low show-up rates, offer a tangible incentive like an exclusive report or beta access only available to live attendees. This 'attend to receive' strategy, when featured prominently in promotions, creates urgency and has been shown to increase live attendance by over 30%.

Data shows a 75% year-over-year increase in Friday webinar attendance. Marketers who avoid Fridays are missing a key opportunity, as professionals now use this day for content consumption and self-improvement, a trend that accelerated post-COVID.

By framing a marketing webinar as a "date night," a business can increase show-up rates and engagement. This unique angle grants permission for a longer session, allowing for a complete pitch in one sitting rather than over multiple days which suffer from high drop-off rates.

Contrary to belief, Fridays are a peak day for webinar registration as professionals focus on self-improvement. Similarly, sending long-form emails on Sunday mornings sees high click-through rates as executives catch up on reading without workplace distractions.

A massive study by OmniSend found that Friday, once considered the worst day for email marketing, is now one of the top two best days, along with Tuesday. Friday also has the highest send volume of the week, indicating high user engagement and challenging old marketing assumptions.

Amy Porterfield boosted webinar attendance by eliminating replays. This counters the "I'll watch it later" mentality. While it might alienate a few people, it significantly increases live attendance and sales from those who show up, as the perceived value of a live event is higher.

Contrary to the common practice of avoiding Friday for professional events, recent data shows it has become a top day for webinar attendance, along with Thursday. The show-up rate for Friday webinars has surged from 27% to 35%, a huge increase that marketers should leverage.

Instead of scheduling one-off webinars ad-hoc, establish a consistent, serialized schedule (e.g., the same time and day each month). This approach transforms your webinar into a predictable "show," conditioning your audience to anticipate and regularly attend your events, fostering a loyal, repeat viewership over time.