Data shows a 75% year-over-year increase in Friday webinar attendance. Marketers who avoid Fridays are missing a key opportunity, as professionals now use this day for content consumption and self-improvement, a trend that accelerated post-COVID.
One in five clicks within a marketing email is on the company logo. Marketers often overlook this, defaulting the link to the homepage. To maximize conversion potential from an already engaged audience, the logo should direct users to the specific offer page relevant to the email's content.
Placing social media icons on a key destination page offers a distraction at the final conversion step. By giving users an "option to leave" to platforms like Pinterest or LinkedIn, you are actively harming your conversion goals. Removing these links keeps users focused on the primary call-to-action.
A simple, three-to-four-word phrase like "unsubscribe anytime" or "we won't sell your info" acts as a powerful trust signal. This micro-copy, placed directly under the submission button, can significantly boost form conversion rates by alleviating last-minute user hesitation.