Vague titles like "The Future of Retail" are ineffective. Instead, including a number (e.g., "7 Things...") and the specific target audience (e.g., "...for Retail Marketers") makes the content feel exclusive and directly relevant, significantly increasing sign-ups by answering "this is for me."
Instead of hosting sporadic, one-off webinars, establish a consistent, recurring schedule (e.g., 12 PM on the last Thursday of every month). This 'serialized' approach conditions your audience to expect your content, turning your webinar into a reliable 'show' rather than an event, fostering habit and loyalty.
Most registrants who miss a live webinar never watch the on-demand recording. By making an event 'Live Only' and promoting it as such, marketers create urgency that drives higher live attendance. Live attendees convert to pipeline at a 400% higher rate than those who don't show up.
If a 'Live Only' strategy is too restrictive, create scarcity by announcing that the on-demand recording will not be available for 30 days. This hybrid approach creates a compelling reason for people who need the information immediately to show up live, without completely excluding those who can't attend.
Marketers often fear annoying registrants with too many emails. However, sending two reminders on the day of a webinar—one four hours out and another within the hour—is a proven tactic to maximize show-up rates. Registrants have already opted in and benefit from the reminders.