Vague titles like "The Future of Retail" are ineffective. Instead, including a number (e.g., "7 Things...") and the specific target audience (e.g., "...for Retail Marketers") makes the content feel exclusive and directly relevant, significantly increasing sign-ups by answering "this is for me."
Most registrants who miss a live webinar never watch the on-demand recording. By making an event 'Live Only' and promoting it as such, marketers create urgency that drives higher live attendance. Live attendees convert to pipeline at a 400% higher rate than those who don't show up.
If a 'Live Only' strategy is too restrictive, create scarcity by announcing that the on-demand recording will not be available for 30 days. This hybrid approach creates a compelling reason for people who need the information immediately to show up live, without completely excluding those who can't attend.
Instead of hosting sporadic, one-off webinars, establish a consistent, recurring schedule (e.g., 12 PM on the last Thursday of every month). This 'serialized' approach conditions your audience to expect your content, turning your webinar into a reliable 'show' rather than an event, fostering habit and loyalty.
Marketers often fear annoying registrants with too many emails. However, sending two reminders on the day of a webinar—one four hours out and another within the hour—is a proven tactic to maximize show-up rates. Registrants have already opted in and benefit from the reminders.