Webinar attendance rates are lowest in August but spike in September. Instead of creating new content for this peak month, marketers should identify their best-performing content from the first half of the year (webinar, guide, video), update it slightly, and relaunch it to capitalize on the high engagement period.
While renaming "webinars" to terms like "insider session" can lift registrations by 24%, a new tactic provides an additional boost. Simply prepending the word "Live" to your chosen title (e.g., "Live Insider Session") increases registrations by another 12%, creating a sense of urgency and immediacy for the event.
Contrary to the common practice of hosting webinars mid-week, new data from thousands of events shows Friday has the highest attendee show-up rate. Despite this, only 7.4% of webinars are scheduled on Fridays, creating a significant opportunity for marketers to capture an engaged audience with less competition.