A massive study by OmniSend found that Friday, once considered the worst day for email marketing, is now one of the top two best days, along with Tuesday. Friday also has the highest send volume of the week, indicating high user engagement and challenging old marketing assumptions.
Data reveals Sunday is a critical day for email marketing, particularly in the late morning. An 11 a.m. send time on Sunday can achieve open rates as high as 33.69%, one of the strongest of the week, while noon delivers a strong conversion rate, making it a key window for marketers.
With the rollout of AI shopping assistants like Amazon's Alexa, product copy should focus on specific use cases. Phrases like "great for," "ideal if," and "best for people who" are what AI agents are looking for, a copywriting strategy that is now critical on and off Amazon.
Contrary to the common practice of avoiding Friday for professional events, recent data shows it has become a top day for webinar attendance, along with Thursday. The show-up rate for Friday webinars has surged from 27% to 35%, a huge increase that marketers should leverage.