Buffered funds are explicitly designed for the "stay rich game"—protecting existing wealth for those nearing or in retirement. This is a critical positioning distinction from "get rich" strategies aimed at aggressive growth. Understanding which game a client is playing is essential for product-market fit in wealth management.

The key innovation of evergreen funds for individual investors isn't just liquidity, but the upfront, fully-funded structure. This removes the operational complexity of managing capital calls and distributions—a major historical barrier for even wealthy individuals who found the process too complicated.

Contrary to intuition, even a fully systematic, rules-based investment strategy benefits from an active ETF structure. This approach avoids third-party index licensing fees and provides crucial flexibility to delay rebalancing during volatile market events, a cumbersome process for index-based funds.

The core engineering of a multi-strategy fund allows it to achieve high returns on low volatility (e.g., 10% on 5 vol). This is because diversification and centralized risk management enable the fund to net out opposing positions internally, avoiding the need to hold separate capital for each side of a trade.

To compete with behemoths like Vanguard, new ETFs must focus on boutique strategies that are too complex, differentiated, or capacity-constrained for trillion-dollar managers. Competing on broad, scalable market beta is futile; the opportunity lies in specialized areas where expertise and smaller scale are advantages.

With traditional fixed income underperforming, investors seeking yield have flocked to vehicles that generate income by selling equity options. This creates a massive, systematic supply of volatility into the market, which suppresses volatility and encourages "buy the dip" behavior once initial shocks subside.

Products like options or prediction markets for specific metrics (e.g., company earnings) appear complex but can be simpler for investors with a specific thesis. They allow a direct bet on a single variable, avoiding the noise and multiple factors that influence a broad proxy like stock price.

Jeff Chang uses a behavioral finance analogy to explain product design. Just as children eat more apples when they are pre-sliced, investors are more likely to adopt complex strategies like options hedging when they are packaged into a simple, ready-to-use format like an ETF. The key is removing friction and making it easy to consume.

Beyond traditional 60/40 stock-bond diversification, investors should diversify their *methods* of risk management. Adding hedging via options-based funds introduces a new source of protection that is not reliant on the hope that stock and bond correlations will remain negative, especially during inflationary periods.